Jochen Wirtz
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Essentials of Services Marketing
Essentials of Services Marketing – Fourth Edition
Summary of the Book:
Essentials of Services Marketing by Jochen Wirtz provides a concise, hands-on introduction to the unique challenges and principles of marketing services. As global economies continue shifting from product-based to service-driven models, understanding how to market and manage services has become more critical than ever. This fourth edition integrates the latest academic research with real-world managerial insights, offering a clear and practical approach to mastering service marketing in today’s competitive landscape.
165,00 EGP
