Jeff Sauro

Quantifying the User Experience: Practical Statistics for User Research

Quantifying the User Experience by Jeff Sauro is a comprehensive guide to applying practical statistics in user research. The book addresses the misconception that usability and design are purely qualitative disciplines, showing that quantitative analysis is essential for measuring the impact of design decisions. It equips UX practitioners, designers, and researchers with the tools to measure user behavior, satisfaction, and performance, turning observations into actionable data. The book focuses on metrics such as conversion rates, task completion rates, time-on-task, perceived satisfaction, and recommendation likelihood, helping organizations make evidence-based design decisions.