Christophe Morin

The Persuasion Code – Unlock the Brain’s Secrets to Influence and Sell Smarter

Summary of the Book:

The Persuasion Code is a breakthrough guide that translates the complex world of neuroscience into a practical, powerful method for crafting persuasive messages. Written by the pioneers of neuromarketing, Christophe Morin and Patrick Renvoisé, this book introduces NeuroMap™—the only persuasion model based on how the human brain truly processes decisions. Whether you’re in marketing, sales, leadership, or communication, this book equips you with the scientific edge to capture attention, convince with credibility, and close with confidence.