Bill Buxton
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Sketching User Experiences
Sketching User Experiences: Getting the Design Right and the Right Design
Sketching User Experiences explores design thinking and the practice of sketching as essential tools for creating successful products and systems. The book emphasizes a holistic approach, encouraging designers, usability specialists, product managers, and business leaders to balance engineering excellence (“getting the design right”) with early ideation and sketching (“getting the right design”). Buxton highlights how thoughtful, informed design can shape emerging technologies to better serve society and reflect human values. The book combines practical methods, scientific research, and real-world examples to help readers imagine, prototype, and refine experiences before committing to complex engineering.
180,00 EGP
