Amic G. Ho

Designing with Feeling – Understanding Emotion in the Creative Decision-Making Process

Emotion in the Design Process by Amic G. Ho is a compelling exploration of how emotion shapes, influences, and even enhances the process of creative decision-making in design. Positioned at the intersection of cognitive psychology and design thinking, the book presents an innovative view of the emotional dimension in design education and practice. With a strong research foundation, Ho introduces a structured approach that helps students and professionals recognize intrinsic emotional factors, and ultimately harness them to improve creative output. Through both theoretical frameworks and case studies, this book reveals the emotional undercurrents of design decisions, often overlooked in conventional curricula.