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Allan Dib
Lean Marketing, More leads. More profit. Less marketing
Lean Marketing – More Leads. More Profit. Less Marketing.
Summary of the Book:
Lean Marketing by Allan Dib, author of the international bestseller The 1-Page Marketing Plan, flips conventional marketing advice on its head. In a world where marketers are told to do more, spend more, and chase every new trend, Lean Marketing offers a refreshing alternative: do less—but do it smarter. Built on the principles of the lean movement, this book presents a structured, no-fluff framework that drives measurable results with less overwhelm and lower cost. It’s a roadmap to a simplified, scalable, and sustainable marketing system that consistently generates high-quality leads and real profits.
165,00 EGPThe 1-Page Marketing Plan
The 1-Page Marketing Plan – The Shortcut to Explosive Business Growth
The 1-Page Marketing Plan by Allan Dib is a practical, no-fluff guide designed for entrepreneurs, small business owners, and marketers who want to grow fast—without getting lost in complexity. This international bestseller flips the traditional marketing model on its head by introducing a simple, nine-step, one-page framework that demystifies marketing strategy. Instead of overwhelming theory, Dib delivers a clear roadmap you can implement immediately, helping you attract new customers, increase profits, and stand out in saturated markets. It’s ideal for action-takers who want real results without wasting time on corporate jargon.
135,00 EGP

