المتجر
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The Experience Economy
Work Is Theater — And Every Business a Stage
How the Experience Economy Is Redefining Value, Strategy, and Customer Engagement
Book Summary:
The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine II and James H. Gilmore introduces a groundbreaking idea: in today’s economy, goods and services are no longer enough. Businesses must create rich, engaging, and memorable experiences that emotionally connect with customers. According to the authors, we have entered a new era in which economic value is defined not just by what we sell, but by how we engage.
The book explores the evolution of economic offerings—from commodities to goods, then to services, and now to experiences and transformations. It argues that the most successful companies are those that act like stage directors, deliberately designing every customer interaction as a performance. Whether in hospitality, retail, healthcare, education, or tech, experience becomes the differentiator.
Using compelling examples from companies like Starbucks, Walt Disney, Build-A-Bear Workshop, and American Girl, the authors show how organizations have embraced this new mindset to create deep emotional value. They also challenge businesses to rethink pricing—moving beyond cost or time-based models to charging for the transformation that the experience provides.
170,00 EGP -
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169,00 EGP -
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The Financial Times Essential Guide to Writing a Business Plan
A Backer-Focused Blueprint for Business Success
Summary of the Book:
Whether you’re launching a startup or scaling an existing business, securing backing—be it financial or strategic—is often the make-or-break moment. The Financial Times Essential Guide to Writing a Business Plan by Vaughan Evans is the definitive resource to craft compelling, evidence-based business plans that speak directly to what funders care about. Unlike generic templates, this guide flips the script—viewing the plan from the investor’s perspective and aligning every section with their expectations and concerns.
Fully updated, this second edition addresses the modern challenges of entrepreneurs, from defining a niche in saturated markets to setting realistic KPIs and milestones. With its structured approach and real-world insights, this guide will help you write a business plan that doesn’t just inform—but convinces.
170,00 EGP -
142,00 EGP -
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The Fine Print
The Fine Print – A Billionaire, A Dreamer, and a Fairy Tale Gone Wrong
The Fine Print by Lauren Asher is a modern billionaire romance that blends enemies-to-lovers tension with workplace drama and emotional depth. Rowan Kane, one of the heirs to the Dreamland empire, is tasked with revitalizing the theme park—his golden ticket to owning it all. But things get complicated when he hires Zahra, a creative and outspoken employee who isn’t afraid to speak her mind—even if it means tearing apart Dreamland’s signature ride. One anonymous text and an unexpected kiss later, Rowan finds himself tangled in a web of secrets, emotions, and unexpected vulnerability. Can a man built on control and power risk it all for ?love
168,00 EGP -
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141,00 EGP -
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155,00 EGP -
The Four, The Hidden DNA of Amazon, Apple, Facebook, and Google
The Four – Decode the Power Behind the World’s Most Dominant Tech Giants
Book Summary:
The Four by Scott Galloway is a provocative exploration of the hidden forces and psychological levers behind the meteoric rise of Amazon, Apple, Facebook, and Google. These four companies have embedded themselves so deeply into our lives that they’re practically unavoidable—and The Four shows us how. Galloway challenges the glossy narratives we’ve been fed and digs deep into what truly fuels their dominance. With biting wit and laser-sharp insight, he peels back the curtain on how these companies manipulate human instincts and economic systems alike.
This New York Times and USA Today bestseller is not just a book—it’s a masterclass in understanding the anatomy of modern corporate power.
170,00 EGP -
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158,00 EGP -
