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المتجر
142,00 EGP
Innovation and Entrepreneurship from the Stone Tool to Artificial Intelligence
Innovation and Entrepreneurship – From the Stone Age to the AI Revolution
Summary of the Book:
Innovation and Entrepreneurship from the Stone Tool to Artificial Intelligence is a compelling exploration of how human progress has been shaped by creativity, disruption, and the entrepreneurial spirit. Authored by Yosef Bonaparte, this book takes readers on a sweeping journey from the dawn of tool-making civilizations to the cutting-edge world of artificial intelligence. By analyzing past revolutions and present-day technologies, the book reveals how innovation not only simplifies life—but also redefines global power, reshapes economies, and determines the destiny of nations.
170,00 EGP
Innovation Innovators and Business, Arab World Edition
Innovation Innovators and Business – Arab World Edition
A Practical Guide to Innovation and Entrepreneurship in the Arab World
Innovation Innovators and Business – Arab World Edition is a comprehensive, hands-on textbook that demystifies the concepts of innovation and entrepreneurship with a special focus on the MENA region, particularly the UAE. Written by renowned academic and consultant Dr. Alexandrina Pauceanu, this book is an ideal companion for students, educators, entrepreneurs, and business leaders seeking practical insights into creativity, startup development, and business transformation.
170,00 EGP
Innovation Matters – Rethinking Antitrust in the Age of High-Tech Innovation
Innovation Matters – Rethinking Antitrust in the Age of High-Tech Innovation
Summary of the Book:
Innovation Matters by economist Richard J. Gilbert presents a bold and timely rethinking of competition policy in today’s fast-evolving technological economy. Rather than focusing solely on price impacts, this book proposes an innovation-centric framework for antitrust enforcement—one that better reflects the dynamics of modern digital markets. Gilbert examines why existing laws, though not inherently restrictive, have been interpreted in ways that hinder proactive innovation policy. With a deep dive into both theory and real-world cases, the book is a crucial resource for policymakers, legal professionals, economists, and tech industry stakeholders.
170,00 EGP
158,00 EGP
176,00 EGP
158,00 EGP
174,00 EGP
169,00 EGP
International Marketing
International Marketing – Master Global Markets with Cultural Intelligence
International Marketing by Cateora, Graham, and Gilly is the field-defining textbook that sets the gold standard in global marketing education. Now in its 15th edition, this authoritative guide goes beyond economic principles to explore the full spectrum of factors shaping international markets—history, geography, language, religion, and culture. The book blends rich theoretical insights with real-world applications to help readers understand the intricacies of marketing in diverse international environments. With cutting-edge updates and technological enhancements, this edition ensures you’re fully equipped to navigate today’s complex global economy.
165,00 EGP
