Agency: Starting a Creative Firm in the Age of Digital Marketing

The Essential Guide for Creative Entrepreneurs in the Digital Age

In today’s fragmented marketing landscape, traditional ad agencies are struggling to keep pace—leaving room for a new kind of player: freelancers, specialists, and boutique digital firms. Agency is the ultimate roadmap for those ready to step out on their own and build a creative firm for the modern era.

Whether you’re a digital marketer, designer, developer, or creative strategist, this book will guide you through the real-world steps of launching and growing your own agency—from finding your first clients to building scalable systems for long-term success.

What You’ll Learn Inside:

How to transition from freelancer to agency owner
Setting up your business: banking, legal, tools, and operations
How to price your services and manage procurement like a pro
Winning new business and crafting irresistible proposals
Building a team and managing growth with agility
Navigating client relationships and staying profitable
Insights into modern agency ecosystems, tech platforms, and startup culture

Who Should Read This:

Perfect for freelancers, marketing professionals, startup founders, and digital creatives who want to launch or scale their own agency and succeed in a competitive, fast-evolving industry.

About the Author:

Rick Webb is the co-founder and former COO of the trailblazing digital ad agency The Barbarian Group. A respected entrepreneur, investor, and tech advisor, Webb has worked with major startups including Tumblr and is known for his sharp insights on business strategy, marketing, and creativity in the digital space.

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