strategic management

Blue Ocean Strategy: Create New Markets Instead of Competing in Crowded Ones

 Book Summary:

Blue Ocean Strategy is a global bestseller that has transformed the way businesses think about strategy and competition. Instead of battling in saturated markets filled with rivals (the “red ocean”), authors W. Chan Kim and Renée Mauborgne introduce the concept of the “blue ocean” — unexplored market spaces ripe for innovation and growth. Backed by over a decade of research across 30 industries, this expanded edition offers new insights and tools to help leaders unlock fresh demand and achieve sustainable success.