strategic innovation

Rethink Innovation: Discover “Beyond Disruption” – A Strategy That Builds Without Destroying

📘 Book Summary:

Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs is a groundbreaking book that challenges the traditional “disruption” model of innovation. Instead of breaking down industries and displacing jobs, this USA TODAY Bestseller by W. Chan Kim and Renée Mauborgne presents a new concept: nondisruptive creation — a bold and sustainable way to innovate and grow.