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Renée Mauborgne
Beyond Disruption
Rethink Innovation: Discover “Beyond Disruption” – A Strategy That Builds Without Destroying
📘 Book Summary:
Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs is a groundbreaking book that challenges the traditional “disruption” model of innovation. Instead of breaking down industries and displacing jobs, this USA TODAY Bestseller by W. Chan Kim and Renée Mauborgne presents a new concept: nondisruptive creation — a bold and sustainable way to innovate and grow.
170,00 EGPBlue Ocean Strategy
Blue Ocean Strategy: Create New Markets Instead of Competing in Crowded Ones
Book Summary:
Blue Ocean Strategy is a global bestseller that has transformed the way businesses think about strategy and competition. Instead of battling in saturated markets filled with rivals (the “red ocean”), authors W. Chan Kim and Renée Mauborgne introduce the concept of the “blue ocean” — unexplored market spaces ripe for innovation and growth. Backed by over a decade of research across 30 industries, this expanded edition offers new insights and tools to help leaders unlock fresh demand and achieve sustainable success.
155,00 EGP
