B2B marketing
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Business Marketing Management, B2B
Business Marketing Management – Mastering B2B Success in a Competitive Landscape
Summary of the Book:
Business Marketing Management: B2B by Michael D. Hutt and Thomas W. Speh is a foundational and highly regarded textbook that offers a comprehensive exploration of business-to-business (B2B) marketing practices. Widely adopted in undergraduate and graduate programs, the book provides a deep dive into the strategic processes that distinguish B2B marketing from consumer marketing. Through a mix of academic insight, real-world cases, and practical frameworks, the authors guide students and professionals alike in understanding how organizations market products and services to other businesses, governments, and institutions.
165,00 EGP -
Cracking the Product Marketing Code
Cracking the Product Marketing Code – Strategies from Tech Giants to Master Market Domination
Summary of the Book:
Cracking the Product Marketing Code by Iman Bayatra is your ultimate guide to mastering the art and science of product marketing in the modern digital landscape. With battle-tested insights from the inner workings of Google, Meta, and TikTok, this book equips readers with the skills to bridge the crucial gap between product development and market success. It offers an in-depth, actionable breakdown of both inbound and outbound marketing strategies, empowering professionals to build effective go-to-market (GTM) plans, launch with precision, and scale product adoption with measurable impact.
165,00 EGP -
Marketing for Small B2B Businesses
Marketing Muscle for Small B2B Brands – How Content Fuels Growth in the Digital Age
Summary of the Book:
Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing by Andrew Schulkind is a strategic and actionable guide tailored for small B2B business owners and marketing leaders. In a world where 70% of the buyer’s journey happens before they talk to a salesperson, having a compelling digital presence isn’t optional—it’s critical. This book explores how content, when crafted with the buyer’s perspective in mind, becomes the driving engine behind both digital visibility and traditional marketing success.
170,00 EGP