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155,00 EGP
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The Human Figure in Motion
The Human Figure in Motion – A Timeless Atlas of Movement and Form
The Human Figure in Motion is one of the most influential visual studies ever created on human movement, presenting a monumental selection of high-speed photographic sequences that forever changed how motion is understood and represented. This book compiles thousands of precisely timed images that dissect everyday and extreme human actions into clear, analyzable phases. Captured at extraordinary shutter speeds, the photographs reveal bone alignment, muscle engagement, balance, and momentum with scientific accuracy. The ruled backgrounds and multi-angle views transform fleeting gestures into measurable visual data. More than a historical artifact, this book stands as a foundational reference in art, science, and visual analysis. It remains unmatched as a systematic archive of the moving human body.
375,00 EGP -
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The Idea Writers
The Idea Writers – Copywriting in the Age of Digital Storytelling
The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi is an essential guide for copywriters, marketers, and creative professionals navigating today’s fast-evolving advertising landscape. The book reveals how the digital revolution has transformed the role of copywriters from simply crafting catchy slogans to developing multi-platform brand narratives that engage audiences across social media, mobile apps, interactive installations, video games, and beyond. Co-published with Advertising Age, it blends industry insights with practical strategies to help modern creatives thrive in a world where storytelling and audience interaction are key to brand success.
137,00 EGP -
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469,00 EGP
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141,00 EGP
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The Innovation Stack, Building an Unbeatable Business One Crazy Idea at a Time
The Innovation Stack – How Crazy Ideas Create Unbeatable Businesses
Summary of the Book:
The Innovation Stack is a bold and insightful exploration of what it truly means to be an entrepreneur. Written by Jim McKelvey, cofounder of Square, the book tells the dramatic origin story of how Square disrupted the credit card industry—and beat Amazon at its own game. More than just a business memoir, it presents a powerful framework for innovation that any startup or founder can apply. Through humor, personal anecdotes, and historical case studies, McKelvey introduces the concept of an “Innovation Stack”—a series of interlocking innovations that build upon one another to form an uncopyable and resilient business.
170,00 EGP -
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The Innovator’s DNA
The Innovator’s DNA – Mastering the Skills That Drive Breakthrough Innovation
The Innovator’s DNA by Jeffrey H. Dyer is a foundational work that uncovers the specific behavioral skills shared by the world’s most innovative leaders and creators. Built on years of research and interviews with global innovators, the book explains how groundbreaking ideas are generated—not by luck, but through five key discovery skills that anyone can learn and strengthen. With real-world case studies from top companies and visionary entrepreneurs, the book delivers a practical, research-backed framework for building an innovation mindset. It provides a roadmap to understanding what makes innovators different and how organizations can ignite inventive thinking at every level. Engaging, insightful, and backed by rigorous data, this book transforms innovation from a mystery into a learnable discipline.
176,00 EGP -
The Innovators Dilemma
The Innovators Dilemma – Why Great Companies Fail and How to Stay Ahead
The Innovators Dilemma by Clayton M. Christensen is a groundbreaking analysis of why even the most successful companies can fail. With persuasive real-world case studies, the book argues that companies often fall victim to their own strengths—focusing too much on sustaining innovation while overlooking disruptive technologies that can revolutionize an entire industry. Christensen explores how giants in various sectors, from tech to manufacturing, lost their edge by clinging to traditional strategies. This eye-opening classic introduces a new lens for understanding how innovation truly works—and how companies must evolve or be overtaken.
176,00 EGP -
The Innovators Method
The Innovators Method – Turn Big Ideas into Market Success with Less Risk
The Innovators Method by Nathan Furr and Jeff Dyer is a groundbreaking business book that offers a step-by-step system for transforming innovative ideas into successful market offerings. Built on cutting-edge frameworks like lean startup, design thinking, and agile development, the book equips leaders, managers, and entrepreneurs with the tools to navigate uncertainty, reduce risk, and deliver breakthrough innovations. Unlike traditional business practices that favor planning and prediction, this book emphasizes rapid testing, experimentation, and learning as the best path toward innovation success. Whether you’re in a startup or an established company, this method shows you how to bring ideas to life—efficiently and effectively.
176,00 EGP -
The Innovators Solution
The Innovators Solution– Your Strategic Blueprint for Disruptive Growth
The Innovators Solution : Creating and Sustaining Successful Growth by Clayton Christensen and Michael E. Raynor is the definitive guide for leaders and entrepreneurs seeking to not just survive in the age of disruption, but to become the disruptors. Building on the foundational ideas introduced in The Innovator’s Dilemma, this book explores how companies can systematically generate and sustain growth through innovation. Packed with decades of research and case studies from various industries, the book offers a strategic framework for building a disruptive growth engine that creates lasting competitive advantage.
176,00 EGP -
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149,00 EGP
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The Intrapreneurship Formula
The Intrapreneurship Formula: Unlocking Innovation from Within
The Intrapreneurship Formula offers a practical and empowering framework for driving corporate entrepreneurship through employee engagement. In a world of constant disruption and rapid technological advancement, companies must innovate or risk becoming obsolete. Sandra Lam argues that organizations already possess the most vital resource for innovation—their employees. This book delivers a step-by-step playbook for activating intrapreneurship, using proven tools like Design Thinking, Lean Startup, and Agile.
176,00 EGP -
154,00 EGP
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The Invincible Company
Powerful Title for the Product
The Invincible Company – Reinvent Your Business with World-Class Innovation Models
Book Summary
The Invincible Company is the ultimate guide for organizations that aim not just to survive but to constantly evolve and dominate their industries. Building on the legacy of Business Model Generation and Value Proposition Design, this book reveals how top companies like Amazon, Airbnb, and IKEA design, test, and scale revolutionary business models. With a focus on sustainable growth and reinvention, this book presents a strategic toolkit to turn any business into a resilient, innovation-powered engine of progress.
170,00 EGP -
The Invisible Life of Addie LaRue
A Life Remembered – The Timeless Journey of The Invisible Life of Addie LaRue
The Invisible Life of Addie LaRue by V. E. Schwab is a spellbinding historical fantasy about love, memory, and the price of freedom. In 1714 France, Addie LaRue makes a desperate bargain with a dark god—she will live forever, but be forgotten by everyone she meets. This curse casts her into a life of solitude and invisibility, wandering through centuries and across continents, leaving no lasting mark on the people or places she touches. For nearly 300 years, Addie survives by wit and will, shaping her existence in stolen moments—until one day, in a quiet New York City bookstore, she meets a young man who inexplicably remembers her name, and everything changes.
150,00 EGP -
