That Will Never Work – The Origin Story Behind Netflix’s Disruptive Rise

Summary of the Book:

That Will Never Work is Marc Randolph’s gripping and inspirational memoir that chronicles the birth of Netflix—an idea that defied logic, expectations, and the norms of its time. In the late 1990s, when video rentals meant late fees and a trip to Blockbuster, Randolph envisioned something radically different: renting movies over the internet. This book details Netflix’s unlikely beginnings, filled with self-doubt, rejection, hilarious pitch meetings, and gut-wrenching setbacks. Randolph takes readers from scribbling ideas during carpool rides to building a company that would forever change how the world consumes entertainment.