-
-
Scaling Up, How a Few Companies Make It…and Why the Rest Don’t
Scaling Up – The Blueprint for Growing a High-Impact Business
Summary of the Book:
Scaling Up: How a Few Companies Make It… and Why the Rest Don’t is Verne Harnish’s definitive guide to growing a business with structure, clarity, and sustainable success. Building upon his earlier bestseller Mastering the Rockefeller Habits, this updated version offers a powerful framework for companies seeking to break through growth plateaus and scale with confidence. Drawing on over 30 years of coaching and consulting with high-growth companies, Harnish delivers tested strategies that address the daily challenges leaders face as their companies expand.
170,00 EGP -
162,00 EGP
-
-
163,00 EGP
-
163,00 EGP
-
-
-
-
Secrets of Sand Hill Road
Secrets of Sand Hill Road – Inside the Minds of Venture Capitalists and How to Win Them
Summary of the Book:
Secrets of Sand Hill Road by Scott Kupor is the definitive insider’s guide to understanding the world of venture capital and securing the funding your startup needs to thrive. As the managing partner at Andreessen Horowitz—one of Silicon Valley’s most legendary VC firms—Kupor shares what’s really happening behind the closed doors of investment meetings and boardrooms. This Wall Street Journal bestseller reveals the unspoken rules, subtle power dynamics, and decision-making frameworks that shape the funding of the most successful startups in the world. Whether you’re a first-time founder or a seasoned entrepreneur, this book unlocks the game-changing knowledge required to navigate the VC ecosystem with confidence.
176,00 EGP -
Secrets of the Animator
Unlocking the Magic of Movement: Discover the Secrets of the Animator’s Craft
Secrets of the Animator by Julia Peguet is a comprehensive and insightful manual crafted from 18 years of personal notes and hands-on experience. Designed as a practical guide for both animation students and professionals, this book dives deep into the essential principles that bring animated characters to life. Whether working in 2D, 3D, hand-drawn, or digital formats, readers will find a treasure trove of knowledge about motion, physics, and character behavior. The book is richly illustrated with sketches and photographs, breaking down complex animation techniques into actionable steps, while offering expert advice on animating everything from subtle facial expressions to dynamic full-body movement.
130,00 EGP -
158,00 EGP
-
-
429,00 EGP
-
409,00 EGP
-
-
-
-
-
167,00 EGP
-
169,00 EGP
-
-
-
-
-
Services Marketing, Concepts, Strategies, & Cases
Services Marketing – Strategies for Success in a Rapidly Evolving Experience Economy
Summary of the Book:
Services Marketing: Concepts, Strategies & Cases (6th Edition) by K. Hoffman and John Bateson is a comprehensive guide that explores the unique challenges and opportunities in marketing services. This edition positions services marketing not only as the backbone of service-based businesses but also as a key competitive advantage for firms offering tangible products. The book features fifteen well-structured chapters covering critical concepts such as service design, customer experience, relationship marketing, and service recovery.
165,00 EGP -
-
379,00 EGP
-
-
255,00 EGP
-
