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419,00 EGP
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156,00 EGP
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167,00 EGP
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158,00 EGP
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178,00 EGP
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Practical User Research
Practical User Research: Everything You Need to Know to Integrate User Research into Your Product Development
Practical User Research is a comprehensive guide for UX professionals, students, and stakeholders who want to effectively integrate user research into product development. The book explores how user research draws from disciplines such as HCI, usability, anthropology, cognitive psychology, and ergonomics, and provides a practical skillset for conducting research across all stages of a product lifecycle. It emphasizes the organization, planning, and management of user research projects, ensuring that findings are actionable and well-integrated into business and product strategies.
158,00 EGP -
Practical UX Design
Think Like a UX Designer: The Mindset, Maturity, and Mastery Behind Practical UX Design
Practical UX Design by Scott Faranello is not just another manual on user interfaces—it’s a deep dive into the mindset and philosophy of UX as a discipline. This book guides readers through the real-world challenges and frameworks of UX design with clarity, historical context, and powerful examples. Structured to awaken what the author calls the “UX mind,” it helps designers—at all levels—move beyond surface-level aesthetics into creating meaningful, business-aligned, user-centric experiences. From information architecture to decision-shaping patterns and stakeholder communication, this book offers both inspiration and actionable wisdom for navigating the complexities of modern design environments.
130,00 EGP -
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Practical Web Analytics for User Experience
Practical Web Analytics for User Experience
Practical Web Analytics for User Experience by Michael Beasley is a hands-on guide for UX professionals who want to leverage web analytics to make informed design decisions. The book demonstrates how to turn raw website data into actionable insights that improve user experience. By connecting analytics with UX practices, it helps practitioners measure website effectiveness, validate design choices, and understand user behavior. The text emphasizes a quantitative approach, showing how data can answer specific questions about navigation patterns, content use, and user engagement.
130,00 EGP -
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349,00 EGP
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Predictable Revenue
Predictable Revenue – The Blueprint to Explosive, Scalable Sales Growth
Summary of the Book:
Predictable Revenue is the behind-the-scenes sales playbook that helped Salesforce.com add over $100 million in recurring revenue—without cold calling. Aaron Ross, the architect of this revolutionary outbound sales process, and co-author Marylou Tyler, break down the exact strategies that turned Salesforce into a B2B sales juggernaut. This isn’t a book about pushy sales tactics or dialing for dollars—this is about building a scalable system that turns your business into a revenue-generating machine, producing qualified leads predictably and sustainably.
170,00 EGP -
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Predictive Marketing
Predictive Marketing – Turn Big Data into Personalized Customer Experiences
: Summary of the Book
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data by Omer Artun is a hands-on guide to transforming your marketing strategy through the power of predictive analytics. In an age where data is more accessible than ever, this book shows how marketers—regardless of company size—can use machine learning and customer data to deliver truly personalized and timely marketing experiences. Artun demystifies complex concepts and provides a clear, actionable roadmap for integrating predictive tools into your existing systems. It’s a blueprint for transitioning from guesswork to precision in marketing.
135,00 EGP -
156,00 EGP
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Principles of Computer-aided Design
Designing Intelligence: The Principles Behind Computer-Aided Creativity
Principles Of Computer-Aided Design by Joe Rooney is a foundational and rigorous exploration of the mathematical, geometric, and conceptual frameworks that power the modern world of CAD. Rather than serving as a software manual, the book serves as a theoretical compass, offering readers a structured understanding of how computers assist in complex design processes. This technical yet accessible resource is ideal for students, engineers, architects, and researchers interested in the deep structure of design automation. With a clear, logical flow, the book breaks down the evolution of design tools into four core pillars: mathematical foundations, geometric modeling, analytical processes, and advanced methods of synthesis.
158,00 EGP -
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176,00 EGP
