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MKTG 14 Principles of Marketing
MKTG 14 Principles of Marketing for the Real World
: Summary of the Book
MKTG 14 by Charles W. Lamb Jr., Joe F. Hair, and Carl McDaniel is a practical, modern introduction to marketing that connects foundational theory with real-world applications. This 14th edition continues the successful “student-tested, faculty-approved” approach that makes the content highly accessible and engaging. With its clear design, timely case studies, and focus on current industry practices, the book offers a dynamic learning experience for today’s marketing students. From small startups to global brands, the examples illustrate how marketing principles drive success in diverse environments.
350,00 EGP -
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Mobile Design Pattern Gallery
Mobile Design Pattern Gallery – A Visual Guide to Smarter Mobile UX
: Summary of the Book
Mobile Design Pattern Gallery: UI Patterns for Mobile Applications by Theresa Neil is a concise, full-color reference guide that showcases 70 of the most effective user interface design patterns used in mobile apps today. With over 400 real screenshots from platforms like iOS, Android, Windows Mobile, BlackBerry, WebOS, and Symbian, this book offers practical, real-world inspiration for UX designers working on mobile applications. Rather than starting from scratch, designers can use this gallery as a toolbox to solve common usability problems and ensure a consistent, intuitive user experience across platforms.
140,00 EGP -
359,00 EGP
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156,00 EGP
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176,00 EGP
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519,00 EGP
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141,00 EGP
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141,00 EGP
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