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Marketing Management A Relationship Approach
Marketing Management: Building Strategic Relationships in a Connected World
Summary of the Book:
Marketing Management: A Relationship Approach by Svend Hollensen offers a fresh perspective on modern marketing by integrating relationship marketing principles into traditional marketing planning. Now in its fourth edition, this internationally acclaimed textbook presents a comprehensive framework that aligns marketing strategies with the growing demand for long-term, value-driven relationships across physical and digital channels. As globalization and digital transformation reshape the business landscape, Hollensen emphasizes the strategic importance of managing relationships not just with customers, but also with suppliers, partners, employees, and stakeholders.
170,00 EGP -
Marketing Management by Marshall & Johnston
Marketing Management by Marshall – Real-World Strategies for the Modern Marketer
: Summary of the Book
Marketing Management by Marshall and co-author Mark W. Johnston is a dynamic and accessible textbook that bridges theory with practice, offering students and instructors a fresh, real-world perspective on the evolving world of marketing. Unlike traditional encyclopedic texts, this book is designed with clarity and relevance in mind. It integrates key concepts such as Customer Relationship Management (CRM), data-driven decision-making, and marketing metrics, all within a practical framework that engages learners and reflects how marketing is applied in today’s business environment.
220,00 EGP -
Marketing Management by Philip Kotler
Marketing Management – The Timeless Authority on Strategic Marketing
Marketing Management by Philip Kotler and Kevin Lane Keller is the global gold standard in marketing textbooks, widely adopted in top business schools and used by professionals across industries. This comprehensive work delivers an in-depth exploration of modern marketing strategy, consumer behavior, branding, digital transformation, and market segmentation. It presents a strategic framework for understanding and managing marketing in a complex, fast-evolving global environment, integrating both traditional and contemporary perspectives. With decades of refinement, this textbook remains an essential guide to mastering the fundamentals and advanced concepts of marketing.
165,00 EGP -
Marketing Metrics, Beyond Clickbaits
Metrics that Matter – Mastering the Science of Marketing Performance
Summary of the Book:
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance is the ultimate resource for understanding and applying the most powerful marketing metrics in today’s data-driven business environment. Authored by top marketing scholars—Paul W. Farris, David Reibstein, Phillip E. Pfeifer, and Neil Bendle—this thoroughly updated edition presents a comprehensive roadmap for selecting, interpreting, and utilizing metrics across all areas of marketing.
Whether you’re assessing campaign ROI, brand equity, customer value, or digital engagement, the book provides the tools and frameworks needed to make informed and strategic decisions. With practical insights on marketing dashboards, data triangulation, and the relationship between marketing activities and financial performance, this guide helps professionals turn data into action.
170,00 EGP -
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Marketing Research An Applied Orientation
Marketing Research: Real-World Insights That Drive Business Decisions
Summary of the Book:
Marketing Research An Applied Orientation by Naresh K. Malhotra is a definitive guide for students, researchers, and professionals seeking to understand how to conduct and apply marketing research in real-world scenarios. Known for its balanced and comprehensive coverage, this book bridges the gap between theory and practice by emphasizing both qualitative and quantitative research methods. With its applied orientation, the text provides actionable strategies for collecting, analyzing, and interpreting data to inform smart marketing decisions.
165,00 EGP -
Marketing Skills in Practice
Marketing Skills in Practice – Build Your Future in Marketing with Confidence
Summary of the Book:
Marketing Skills in Practice is a comprehensive guide for marketing students and early-career professionals looking to develop the practical skills, mindset, and confidence necessary to succeed in the modern marketing world. Authored by Linda Anne Barkas and Yvonne Dixon-Todd, this book is built on research into marketing education and real-world industry expectations. It helps readers shape their professional identity, understand the competencies valued by employers, and learn how to manage themselves and others in marketing roles. Structured in four clear sections, the book bridges theory and application, preparing readers for the demands of marketing careers with case studies, reflective exercises, and applied scenarios.
165,00 EGP -
Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning – Building Lasting Competitive Advantage
Marketing Strategy and Competitive Positioning (7th Edition) by Graham Hooley is a comprehensive guide to understanding, developing, and implementing effective marketing strategies in a competitive marketplace. The book places competitive positioning at the core of marketing strategy, offering a structured approach to creating and sustaining superior performance. It addresses the critical steps of identifying target markets and establishing a clear differential advantage, while incorporating contemporary challenges such as economic recessions, environmental sustainability, and shifting consumer values. Designed for both undergraduate and postgraduate business students, this edition integrates theory with practical, real-world applications, making it an essential resource for aspiring marketers and strategists.
280,00 EGP -
Marketing Strategy Based on First Principles and Data Analytics
Marketing Strategy – A First Principles and Data-Driven Approach to Smarter Marketing Decisions
: Summary of the Book
Marketing Strategy Based on First Principles and Data Analytics by Robert W. Palmatier is a cutting-edge textbook that redefines how strategic marketing should be taught and practiced. Built around four universal and foundational truths of marketing—customer heterogeneity, customer dynamics, competitor reaction, and resource constraints—this book offers a systematic framework for tackling real-world marketing problems. It is a well-structured, analytically grounded guide that integrates the use of data and metrics into every decision-making stage. With an emphasis on strategic thinking and hands-on application, the book brings clarity and structure to a complex, ever-changing discipline.
165,00 EGP -
Marketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Marketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Summary of the Book:
Marketing Without Advertising by Michael Phillips is a groundbreaking business guide that flips traditional marketing on its head. Instead of spending on costly ad campaigns, this book shows you how to grow your business organically—by building something genuinely worth talking about. Whether you’re running a small local shop or launching an online venture, this sixth edition offers real-world insights into creating a business that customers, employees, and partners trust, respect, and recommend. It’s the ultimate manual for business owners who want to thrive through quality, integrity, and strong word-of-mouth.
170,00 EGP -
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165,00 EGP
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165,00 EGP
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170,00 EGP
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174,00 EGP
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155,00 EGP
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158,00 EGP
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174,00 EGP
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157,00 EGP
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255,00 EGP
