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158,00 EGP -
Kotler on Marketing
Kotler on Marketing – Master the Rules of Modern Market Domination
Summary of the Book:
Kotler on Marketing is the ultimate strategic guidebook by Philip Kotler, the world’s most influential voice in marketing. Drawing from his globally renowned lectures and decades of hands-on consultancy with the world’s top brands, Kotler provides a practical, insightful, and battle-tested roadmap for marketing professionals looking to thrive in the era of globalization, hypercompetition, and digital transformation. This book distills the essence of modern marketing in a format that’s as readable as it is actionable.
165,00 EGP -
141,00 EGP
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layla
A Love Story Haunted by the Past
In Layla, Colleen Hoover defies genre boundaries with a spellbinding tale of love, loss, and the supernatural. When Leeds meets Layl.a, it feels like destiny—until a shocking act of violence leaves Layla physically healed but emotionally distant. Hoping to rekindle their bond, Leeds returns with her to the charming bed-and-breakfast where their love story began. But something is off. Layla’s behavior shifts in unsettling ways, and eerie occurrences begin to unfold—turning their romantic getaway into something far more sinister.
125,00 EGP -
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Layout Workbook
Layout Workbook – A Real-World Guide to Building Pages in Graphic Design
Layout Workbook by Kristin Cullen is a deeply insightful and practical guide for anyone eager to master the art of visual composition. This book is not just a showcase of inspiring designs—it’s a comprehensive exploration of the principles and processes behind successful page layouts. Cullen guides readers through the foundations of design thinking, emphasizing how structure, hierarchy, and visual rhythm work together to create meaning and clarity. The book demystifies layout design through real-world examples, clear explanations, and an accessible tone that balances theory with creative inspiration.
169,00 EGP -
Lead and Disrupt, How to Solve the Innovator’s Dilemma
“Lead and Disrupt: Mastering Innovation in a Fast-Changing World”
“Lead and Disrupt: How to Solve the Innovator’s Dilemma” by Charles O’Reilly and Michael Tushman is a groundbreaking guide for leaders navigating the challenges of disruptive change. This fully revised second edition builds on the authors’ decades of research and consulting experience, offering a proven framework for achieving ambidexterity—the ability to balance innovation and efficiency. With new examples, case studies, and insights, the book explores how mature organizations can foster discontinuous growth while adapting to rapidly evolving markets. From Microsoft to Amazon, the authors illustrate how leaders can align organizational culture, strategy, and innovation processes to thrive in the face of disruption.
176,00 EGP -
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142,00 EGP
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170,00 EGP
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Leading Lean
Discover “Leading Lean: Ensuring Success and Developing a Framework for Leadership” by Jean Dahl
In today’s fast-paced world, companies—from agile startups to established corporate giants—are constantly challenged by disruptive forces. “Leading Lean” is your essential guide to thriving amid change, offering a comprehensive, modern framework for leadership based on Lean principles.
Drawing on nearly three decades of corporate and consulting experience, Jean Dahl—a senior executive and founder of the Modern Lean Institute—shares her expert insights on how leaders can harness digital disruption as an opportunity for growth. This book provides a holistic approach to leadership transformation, combining practical tools with real-world case studies that illustrate the dynamic challenges and opportunities in today’s global economy.
300,00 EGP -
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142,00 EGP
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Lean AI
Lean AI – Harnessing Artificial Intelligence to Supercharge Startup Growth
Summary of the Book:
Lean AI is a groundbreaking guide that reveals how startups can leverage artificial intelligence and automation to scale user acquisition and drive revenue—all with lean teams and limited resources. Written by growth leader Lomit Patel, this book is part of Eric Ries’ renowned Lean Startup series and presents a modern blueprint for building autonomous marketing engines powered by data, machine learning, and smart experimentation. It is an indispensable read for every startup looking to scale intelligently and sustainably.
170,00 EGP -
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Lean Customer Development
Lean Customer Development – Build Products People Actually Want
Book Summary
In Lean Customer Development, product strategist Cindy Alvarez challenges the risky habit of building products based on gut instinct or assumptions. Instead, she offers a proven, step-by-step guide to identifying what customers really need—before you start building. By combining real customer interviews with lean principles, this book helps entrepreneurs and product teams validate ideas early, reduce waste, and deliver value faster. It’s not about guessing—it’s about discovering. Whether you’re in a startup or a large enterprise, Alvarez’s method helps you build with confidence, not hope.
170,00 EGP -
Lean Enterprise
Lean Enterprise – Innovating at Scale Without Slowing Down
Summary of the Book:
Lean Enterprise is a transformational guide for organizations striving to compete in an era defined by rapid technological change and evolving customer expectations. Written by Jez Humble, Joanne Molesky, and Barry O’Reilly, the book translates Lean and Agile principles into actionable strategies for entire enterprises—not just development teams. Drawing from real-world case studies, the authors demonstrate how forward-thinking organizations radically restructured governance, product development, and culture to accelerate innovation and deliver better results at scale.
170,00 EGP -
Lean Game Development
Lean Game Development – Build Smarter Games with Agile Precision
Lean Game Development by Julia Naomi Rosenfield Boeira is a practical guide for game developers seeking to streamline their production process using Lean UX and Lean Startup principles. Designed especially for agile teams beyond the limitations of traditional Scrum, this book introduces actionable methods for managing the full game development cycle—from ideation to iteration—with efficiency and flexibility. The updated second edition includes hands-on Unity testing with CI pipelines and real-world applications of Lean Canvas tailored to the gaming context.
140,00 EGP
