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170,00 EGP -
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169,00 EGP
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Hello Web Design
Hello Web Design – Design Fundamentals and Shortcuts for Non-Designers
Hello Web Design by Tracy Osborn is a practical guide tailored for engineers, programmers, marketers, and anyone without a formal design background who wants to create visually appealing and functional designs. Unlike traditional design books that dive deep into theory and history, this book focuses on actionable shortcuts, practical tips, and real-world tools that allow non-designers to start producing quality work immediately. It covers everything from designing websites and side projects to creating presentations and prototypes for startups, making design approachable and efficient for busy professionals.
115,00 EGP -
148,00 EGP
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High Performance Marketing
High Performance Marketing – Bringing Method to the Madness of Marketing
Summary of the Book:
High Performance Marketing by Naras Eechambadi presents a structured and disciplined approach to solving one of business’s most chaotic problems: inconsistent, unpredictable marketing outcomes. Tailored for senior executives and business leaders, this book introduces a powerful six-point framework that transforms marketing from guesswork into a repeatable, measurable, and results-driven process. Through real-world case studies from companies like Harrah’s Entertainment and Bank of America, Eechambadi makes the case that marketing doesn’t have to be “creative madness”—it can be a high-performing, strategic business function.
165,00 EGP -
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High-Impact Tools for Teams
High-Impact Tools for Teams – Align Faster, Trust Deeper, Deliver Better
High-Impact Tools for Teams by Stefano Mastrogiacomo and co-authored by Alex Osterwalder is a practical, visual guidebook designed to enhance team alignment, trust, and execution. At its core is the Team Alignment Map, a tool developed through extensive field research and adopted by thousands of teams globally. The book tackles some of the biggest workplace obstacles—communication gaps, unclear responsibilities, and lack of psychological safety—by offering a structured yet simple framework that teams can use in real-time. It goes beyond theory, showing readers how to move from discussion to action and from confusion to clarity—fast.
170,00 EGP -
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Hook Point, How to Stand Out in a 3-Second World
Hooked in 3 Seconds – Mastering the Art of Instant Attention in the Digital Age
Summary of the Book:
Hook Point: How to Stand Out in a 3-Second World by Brendan Kane is a sharp, strategy-driven guide to thriving in today’s hyper-competitive digital landscape. With more than 60 billion messages shared daily on digital platforms and attention spans shrinking to mere seconds, Kane tackles the central challenge faced by brands and individuals alike: how to grab and keep people’s attention. Drawing on real-world experience working with global icons like Taylor Swift and corporate giants like MTV and Viacom, Kane introduces the concept of a “Hook Point” — a simple, powerful messaging tool designed to break through the noise and fuel audience engagement.
170,00 EGP -
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Hot Seat, What I Learned Leading a Great American Company
A Leadership Journey Through Crisis: Hot Seat by Jeff Immelt
“Hot Seat: What I Learned Leading a Great American Company” is a deeply introspective memoir , former CEO of General Electric (GE), who succeeded the legendary Jack Welch. Immelt takes readers through his 16 years of leadership at GE, starting with the monumental challenge of stepping into the role just days before the 9/11 attacks. This book reflects on the most defining moments of his career, including the global financial crisis of 2008, the Fukushima disaster, and his attempt to steer GE into new technological and global markets.
176,00 EGP -
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How Google Works
How Google Works – The Blueprint Behind a Tech Giant’s Success
Summary of the Book:
How Google Works is a revealing insider’s guide to the innovative management philosophies that powered Google’s rise from a small startup to one of the most influential companies in the world. Written by former Google CEO Eric Schmidt and former SVP Jonathan Rosenberg, the book distills years of hard-earned wisdom into practical lessons on leadership, culture, talent, and innovation. This is not just a business book—it’s a deep dive into how smart, adaptable organizations can thrive in a rapidly changing digital age.
176,00 EGP
