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176,00 EGP -
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158,00 EGP
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Design a Better Business
“Design a Better Business: Master the Tools, Skills, and Mindset for Innovation and Growth”
Summary of the Book
“Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation” by Patrick van der Pijl is a comprehensive guide to navigating the entire business design journey—from the initial spark of an idea to scaling it into a successful venture. This book offers a unique, step-by-step approach to innovation, featuring over 20 practical tools and skills to help you harness opportunities in uncertain environments. With insights from thought leaders like Steve Blank, Alex Osterwalder, and Nancy Duarte, and over 50 real-life case studies from companies like ING Bank, Audi, and Toyota Financial Services, this book provides a behind-the-scenes look at best practices and common pitfalls to avoid.176,00 EGP -
157,00 EGP
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Design for Motion
Design for Motion – Fundamentals and Techniques of Motion Design
Design for Motion is a comprehensive guide that teaches the core principles and techniques of motion design, blending traditional art and design fundamentals with modern storytelling. This book provides both creative inspiration and practical guidance, enabling designers to produce compelling style frames, design boards, and finished motion projects. Illustrated with full-color examples and complemented by exercises, it allows readers to immediately apply techniques while learning from the work of industry leaders. The text is an essential resource for anyone serious about mastering motion graphics, animation, and visual storytelling.
165,00 EGP -
Design for the Mind
Persuade by Design: Apply Psychology to Build Engaging Digital Experiences
Design for the Mind: Seven Psychological Principles of Persuasive Design by Victor Yocco is a must-read guide for digital designers seeking to move beyond aesthetics and toward designs that truly connect with human behavior. This book bridges the gap between cognitive science and web design, providing a solid foundation in how users think, feel, and react in digital environments. It introduces seven core psychological principles that can transform user experience by leveraging how the human mind perceives risk, attention, motivation, and influence. With practical applications for every concept, it’s a toolkit for anyone aiming to design interfaces that don’t just look good—but work better.
158,00 EGP -
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Design Leadership Ignited
Ignite Your Impact: Master the Art of Design Leadership at Scale
Design Leadership Ignited: Elevating Design at Scale by Eric Quint is a transformative guide for design executives, team leads, and innovation champions aiming to embed design deeply into the DNA of large-scale organizations. Drawing from extensive interviews with design leaders at Fortune 500 companies, the book unveils the real-world complexities, strategies, and frameworks behind effective design leadership. It moves beyond theory to explore how design can become a strategic capability—one that shapes company culture, customer experience, and long-term innovation. This is not a book about managing designers—it’s about leading design as a driving force of business value and transformation.
115,00 EGP -
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279,00 EGP
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439,00 EGP
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169,00 EGP
