-
Data Driven Decision Making in Entrepreneurship
Data Driven Decision Making in Entrepreneurship – Tools for Maximizing Human Capital in Startups
Summary of the Book:
Data-Driven Decision Making in Entrepreneurship: Tools for Maximizing Human Capital, edited by Nikki Blacksmith and Maureen E. McCusker, is a cutting-edge resource tailored specifically for the startup ecosystem. Unlike traditional business texts that generalize data analytics for large corporations, this book zeroes in on the unique constraints and opportunities faced by startups—limited resources, lean teams, and fast-paced environments. It bridges a crucial gap between entrepreneurship research and the organizational sciences, introducing a practical, theory-based framework for using human capital data to drive
176,00 EGP -
-
Data Science for Entrepreneurship
Data Science for Entrepreneurship – Turning Data Into Innovation and Impact
Summary of the Book:
Data Science for Entrepreneurship: Principles and Methods for Data Engineering, Analytics, Entrepreneurship, and the Society, edited by Werner Liebregts, Willem-Jan van den Heuvel, and Arjan van den Born, bridges the gap between cutting-edge data science and entrepreneurial action. This comprehensive and practical guide empowers readers to understand and apply the tools of data engineering and data analytics to solve real-world problems and build innovative, data-driven businesses. It emphasizes not just the technical aspects of data but also the societal and entrepreneurial implications—encouraging a responsible, opportunity-driven approach to data science.
176,00 EGP -
-
175,00 EGP
-
176,00 EGP
-
169,00 EGP
-
175,00 EGP
-
158,00 EGP
-
158,00 EGP
-
-
-
156,00 EGP
-
Data-Driven Marketing
Data-Driven Marketing – Master the Metrics That Drive Business Success
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffُery is a must-read guide for marketers who want to make smarter, evidence-based decisions. Named the Best Marketing Book of 2011 by the American Marketing Association, this book shows organizations how to achieve significant performance gains by strategically measuring and analyzing marketing efforts. Drawing on research from the Kellogg School of Management and real-world experience with companies like Microsoft, DuPont, Nissan, and Sony, Jeffery provides a rigorous framework to maximize return on marketing investment (ROMI) while eliminating wasted spend.
150,00 EGP -
-
