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157,00 EGP
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Business Marketing Management, B2B
Business Marketing Management – Mastering B2B Success in a Competitive Landscape
Summary of the Book:
Business Marketing Management: B2B by Michael D. Hutt and Thomas W. Speh is a foundational and highly regarded textbook that offers a comprehensive exploration of business-to-business (B2B) marketing practices. Widely adopted in undergraduate and graduate programs, the book provides a deep dive into the strategic processes that distinguish B2B marketing from consumer marketing. Through a mix of academic insight, real-world cases, and practical frameworks, the authors guide students and professionals alike in understanding how organizations market products and services to other businesses, governments, and institutions.
165,00 EGP -
Business Model Generation
Business Model Generation – A Handbook for Visionaries, Game Changers, and Challengers
Book Summary
Business Model Generation is more than a book—it’s a hands-on manifesto for innovators and entrepreneurs determined to revolutionize the way business models are conceived, analyzed, and implemented. Designed in a dynamic, visual style, it guides you through the essential building blocks of the Business Model Canvas to help you create value in a rapidly changing world. Whether you’re launching a startup or reinventing an existing enterprise, this book offers the mindset and tools to build powerful, scalable business models.
170,00 EGP -
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Business Models and Innovative Technologies for SMEs
Reimagining SME Growth: Strategies and Technologies for the Future
Business Models and Innovative Technologies for SMEs offers a comprehensive exploration of how emerging technologies—like artificial intelligence, data analytics, and data as a service—can be strategically implemented to reshape the future of small and medium-sized enterprises. Edited by Ignitia Motjolopane, Ephias Ruhode, and Pius Owolawi, the book examines the intersection of innovation and technology, addressing the unique challenges SMEs face in adopting digital transformation while navigating limited resources and infrastructure barriers.
176,00 EGP -
Business Plans For Dummies
Business Plans For Dummies
Business Plans For Dummies is your comprehensive guide to creating a well-structured business plan that works in today’s fast-paced, globalized world. Whether you are just starting a new venture or looking to improve an established business, this book offers clear, step-by-step instructions for designing a business plan that attracts investors, aligns your goals, and sets your business up for long-term success. Fully updated with the latest business practices, the book covers modern topics like market disruption, digital strategies, and the importance of diversity and inclusion. It’s an indispensable resource for understanding how to pivot when necessary and how to make your business adaptable to ever-changing conditions.
176,00 EGP -
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Buy Then Build, How Acquisition Entrepreneurs Outsmart the Startup Game
Skip the Startup Struggle: Build Wealth Through Business Acquisition
Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game flips traditional entrepreneurship on its head. Rather than launching a risky startup from scratch, Walker Deibel advocates for acquiring an existing, profitable business as the smartest path to entrepreneurial success. This book offers a practical roadmap for aspiring entrepreneurs who want to take control of their financial future, with fewer risks and faster results.
176,00 EGP -
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169,00 EGP
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429,00 EGP
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C# Game Programming Cookbook for Unity 3D
C# Game Programming Cookbook for Unity 3D
C# Game Programming Cookbook for Unity 3D is a hands-on guide for developers seeking to master game development in Unity using C#. This second edition expands on the original with updated code, techniques, and tutorials, providing a structured approach to creating reusable game frameworks. The book covers both 2D and 3D game development, teaching how to implement core systems such as game state management, AI behaviors, audio mixers, asynchronous scene loading, and more. Each chapter combines clear explanations with practical examples, enabling readers to apply what they learn immediately in Unity projects.
135,00 EGP -
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157,00 EGP
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157,00 EGP
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156,00 EGP
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459,00 EGP
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158,00 EGP
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519,00 EGP
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155,00 EGP
