P.Development
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Cracking the Product Marketing Code
Cracking the Product Marketing Code – Strategies from Tech Giants to Master Market Domination
Summary of the Book:
Cracking the Product Marketing Code by Iman Bayatra is your ultimate guide to mastering the art and science of product marketing in the modern digital landscape. With battle-tested insights from the inner workings of Google, Meta, and TikTok, this book equips readers with the skills to bridge the crucial gap between product development and market success. It offers an in-depth, actionable breakdown of both inbound and outbound marketing strategies, empowering professionals to build effective go-to-market (GTM) plans, launch with precision, and scale product adoption with measurable impact.
165,00 EGP -
163,00 EGP
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163,00 EGP
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174,00 EGP
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Crush It!, Why Now is the Time to Cash in on your Passion
Crush It!, Why Now is the Time to Cash In on Your Passion
In Crush It!, Gary Vaynerchuk reveals the secrets behind transforming your passion into a profitable business by leveraging the power of the internet. Whether you have a hobby, a passion, or an obsession that fuels your enthusiasm, this book teaches you how to monetize it in today’s digital world. Gary, who grew his family’s wine business from a local shop to a national leader, provides a step-by-step guide for building a personal brand and creating real income from what you love. If you’ve ever dreamed of turning your passion into a business, this is your ultimate manual.
176,00 EGP -
Crushing It!
Crushing It! – Build a Brand. Live Your Passion. Leave a Legacy.
Summary of the Book:
Crushing It! by Gary Vaynerchuk is the ultimate roadmap for entrepreneurs, influencers, and dreamers seeking to turn passion into a powerful personal brand. A follow-up to his game-changing bestseller Crush It!, this book blends Gary’s timeless business philosophy with the fresh success stories of real individuals who used social media to escape the 9-to-5 grind and create thriving digital empires. This isn’t just theory—it’s a toolkit built on practical advice, inspiring stories, and proven strategies to harness the power of platforms like Instagram, YouTube, Facebook, and podcasts for long-term success.
170,00 EGP -
300,00 EGP
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Dare to Scale, How to Grow Your Business Gracefully
Dare to Scale: How to Grow Your Business Gracefully
Dare to Scale is an essential guide for business owners, entrepreneurs, and founders who are looking to scale their businesses while maintaining balance and avoiding burnout. This book is designed for those who often feel overwhelmed by the challenges of growth—struggling with stress, managing teams, and facing the pressure of expansion. It offers a practical, easy-to-follow roadmap to help business leaders take the next step in growing their companies with grace, vision, and strategy.
176,00 EGP -
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158,00 EGP
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Data Driven Decision Making in Entrepreneurship
Data Driven Decision Making in Entrepreneurship – Tools for Maximizing Human Capital in Startups
Summary of the Book:
Data-Driven Decision Making in Entrepreneurship: Tools for Maximizing Human Capital, edited by Nikki Blacksmith and Maureen E. McCusker, is a cutting-edge resource tailored specifically for the startup ecosystem. Unlike traditional business texts that generalize data analytics for large corporations, this book zeroes in on the unique constraints and opportunities faced by startups—limited resources, lean teams, and fast-paced environments. It bridges a crucial gap between entrepreneurship research and the organizational sciences, introducing a practical, theory-based framework for using human capital data to drive
176,00 EGP -
Data Science for Entrepreneurship
Data Science for Entrepreneurship – Turning Data Into Innovation and Impact
Summary of the Book:
Data Science for Entrepreneurship: Principles and Methods for Data Engineering, Analytics, Entrepreneurship, and the Society, edited by Werner Liebregts, Willem-Jan van den Heuvel, and Arjan van den Born, bridges the gap between cutting-edge data science and entrepreneurial action. This comprehensive and practical guide empowers readers to understand and apply the tools of data engineering and data analytics to solve real-world problems and build innovative, data-driven businesses. It emphasizes not just the technical aspects of data but also the societal and entrepreneurial implications—encouraging a responsible, opportunity-driven approach to data science.
176,00 EGP -
Data-Driven Marketing
Data-Driven Marketing – Master the Metrics That Drive Business Success
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffُery is a must-read guide for marketers who want to make smarter, evidence-based decisions. Named the Best Marketing Book of 2011 by the American Marketing Association, this book shows organizations how to achieve significant performance gains by strategically measuring and analyzing marketing efforts. Drawing on research from the Kellogg School of Management and real-world experience with companies like Microsoft, DuPont, Nissan, and Sony, Jeffery provides a rigorous framework to maximize return on marketing investment (ROMI) while eliminating wasted spend.
150,00 EGP -
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154,00 EGP
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Design a Better Business
“Design a Better Business: Master the Tools, Skills, and Mindset for Innovation and Growth”
Summary of the Book
“Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation” by Patrick van der Pijl is a comprehensive guide to navigating the entire business design journey—from the initial spark of an idea to scaling it into a successful venture. This book offers a unique, step-by-step approach to innovation, featuring over 20 practical tools and skills to help you harness opportunities in uncertain environments. With insights from thought leaders like Steve Blank, Alex Osterwalder, and Nancy Duarte, and over 50 real-life case studies from companies like ING Bank, Audi, and Toyota Financial Services, this book provides a behind-the-scenes look at best practices and common pitfalls to avoid.176,00 EGP -
