P.Development
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148,00 EGP -
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Play Nice But Win, A CEO’s Journey from Founder to Leader
From Dorm Room to Boardroom: The Epic Journey of Michael Dell in Play Nice But Win
Play Nice But Win: A CEO’s Journey from Founder to Leader is an honest, strategic, and deeply personal memoir by Michael Dell, the iconic founder of Dell Technologies. From humble beginnings in a University of Texas dorm room, Dell chronicles how he built one of the world’s most influential tech companies. The book is structured around three pivotal “battles”: launching Dell, taking the company private in one of the largest buyouts in history, and transforming it into a next-generation tech powerhouse.
176,00 EGP -
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155,00 EGP
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Powerful Building a Culture of Freedom and Responsibility
Powerful Building a Culture of Freedom and Responsibility That Actually Works
Powerful Building a Culture of Freedom and Responsibility is a bold by Patty McCord , no-nonsense manifesto for reshaping the modern workplace. Drawing from her experience as Chief Talent Officer at Netflix, McCord dismantles traditional corporate HR practices—from performance reviews to outdated retention strategies—and replaces them with a radical vision of honesty, accountability, and freedom. Through real-life stories, practical insights, and a dose of Silicon Valley irreverence, McCord shows how companies can cultivate a high-performing culture by treating employees like adults, embracing change, and empowering people to do meaningful work without being micromanaged.
176,00 EGP -
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170,00 EGP
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178,00 EGP
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Practical User Research
Practical User Research: Everything You Need to Know to Integrate User Research into Your Product Development
Practical User Research is a comprehensive guide for UX professionals, students, and stakeholders who want to effectively integrate user research into product development. The book explores how user research draws from disciplines such as HCI, usability, anthropology, cognitive psychology, and ergonomics, and provides a practical skillset for conducting research across all stages of a product lifecycle. It emphasizes the organization, planning, and management of user research projects, ensuring that findings are actionable and well-integrated into business and product strategies.
158,00 EGP -
Practical UX Design
Think Like a UX Designer: The Mindset, Maturity, and Mastery Behind Practical UX Design
Practical UX Design by Scott Faranello is not just another manual on user interfaces—it’s a deep dive into the mindset and philosophy of UX as a discipline. This book guides readers through the real-world challenges and frameworks of UX design with clarity, historical context, and powerful examples. Structured to awaken what the author calls the “UX mind,” it helps designers—at all levels—move beyond surface-level aesthetics into creating meaningful, business-aligned, user-centric experiences. From information architecture to decision-shaping patterns and stakeholder communication, this book offers both inspiration and actionable wisdom for navigating the complexities of modern design environments.
130,00 EGP -
Practical Web Analytics for User Experience
Practical Web Analytics for User Experience
Practical Web Analytics for User Experience by Michael Beasley is a hands-on guide for UX professionals who want to leverage web analytics to make informed design decisions. The book demonstrates how to turn raw website data into actionable insights that improve user experience. By connecting analytics with UX practices, it helps practitioners measure website effectiveness, validate design choices, and understand user behavior. The text emphasizes a quantitative approach, showing how data can answer specific questions about navigation patterns, content use, and user engagement.
130,00 EGP -
Predictable Revenue
Predictable Revenue – The Blueprint to Explosive, Scalable Sales Growth
Summary of the Book:
Predictable Revenue is the behind-the-scenes sales playbook that helped Salesforce.com add over $100 million in recurring revenue—without cold calling. Aaron Ross, the architect of this revolutionary outbound sales process, and co-author Marylou Tyler, break down the exact strategies that turned Salesforce into a B2B sales juggernaut. This isn’t a book about pushy sales tactics or dialing for dollars—this is about building a scalable system that turns your business into a revenue-generating machine, producing qualified leads predictably and sustainably.
170,00 EGP -
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Predictive Marketing
Predictive Marketing – Turn Big Data into Personalized Customer Experiences
: Summary of the Book
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data by Omer Artun is a hands-on guide to transforming your marketing strategy through the power of predictive analytics. In an age where data is more accessible than ever, this book shows how marketers—regardless of company size—can use machine learning and customer data to deliver truly personalized and timely marketing experiences. Artun demystifies complex concepts and provides a clear, actionable roadmap for integrating predictive tools into your existing systems. It’s a blueprint for transitioning from guesswork to precision in marketing.
135,00 EGP -
156,00 EGP
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