P.Development
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Market Research in Practice
Market Research in Practice – A Step-by-Step Guide to Smarter Business Decisions
Summary of the Book:
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague is a comprehensive and accessible guide for anyone looking to understand and apply market research effectively. Now in its fourth edition, this bestseller walks you through every stage of the research process, from planning and data collection to analysis and reporting. The book is packed with practical tools, real-world business examples, and clear explanations that make it perfect for marketers, students, and professionals alike who want to make data-driven decisions.
165,00 EGP -
Marketing 3.0, From Products to Customers to the Human Spirit
Marketing 3.0 – Moving Beyond Products to Purpose and Humanity
Summary of the Book:
Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, one of the most influential marketing thinkers of all time, presents a transformative vision of modern marketing. In this groundbreaking book, Kotler moves beyond traditional product-focused strategies and even customer-centric models, introducing a new era where companies must speak to the values, ideals, and aspirations of their customers. Marketing is no longer just about selling—it’s about connecting deeply with people as whole human beings.
165,00 EGP -
165,00 EGP
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Marketing 6.0, The Future Is Immersive
Marketing 6.0 – Immersive Strategies for the Age of Met marketing
: Summary of the Book
Marketing 6.0: The Future Is Immersive by Philip Kotler is a visionary guide that redefines marketing for the digital and experiential age. In this essential book, Kotler—the legendary mind behind the Four P’s of Marketing—unveils the concept of metamarketing, a holistic approach that blends physical and digital experiences to meet rapidly evolving consumer expectations. Far beyond traditional or even digital marketing, this new model embraces technologies like AI, AR, VR, and sustainability-focused branding to create deeper, more personalized customer connections. Kotler provides marketers with a roadmap to navigate an increasingly complex world where customer values, global issues, and interactive technologies converge.
165,00 EGP -
Marketing by Roger Kerin
Marketing by Roger Kerin – Real People, Real Decisions, Real Success
Summary of the Book:
Marketing, 14th Edition by Roger Kerin and Steven Hartley is a comprehensive and dynamic textbook that equips students with the core principles and real-world application of marketing. Built on decades of classroom experience and grounded in both academic theory and business practice, this edition offers a fresh, interactive, and student-focused learning experience. It emphasizes decision-making in real-life contexts, using vivid examples, compelling case studies, and multimedia tools to immerse learners in the marketing world.
170,00 EGP -
Marketing Communications
Mastering Marketing Communications – Your Essential Guide to the CIM Qualification
Summary of the Book:
Marketing Communications by Chris Fill and Sarah Turnbull is the definitive textbook for students preparing for The Chartered Institute of Marketing (CIM) qualifications, especially those studying for the Professional Diploma or Certificate levels. Developed in official collaboration with the CIM faculty and endorsed by the Institute itself, this coursebook serves as both an academic resource and a practical toolkit. It unpacks the complex world of marketing communications through a clear structure aligned with the latest syllabus and learning outcomes.
170,00 EGP -
Marketing For Dummies
Marketing For Dummies – Your Practical Guide to Winning Customers in a Complex Digital World
: Summary of the Book
Marketing For Dummies by Jeanette Maw McMurtry is the go-to guide for anyone seeking clear, actionable, and up-to-date marketing knowledge. Designed for small business owners, marketing professionals, and entrepreneurs, this latest edition brings fresh strategies for navigating today’s fast-evolving landscape. From digital marketing and customer experience to influencer campaigns and ESG positioning, the book demystifies modern marketing across all channels. Whether you’re new to marketing or looking to refine your current efforts, this comprehensive manual covers both the foundational basics and cutting-edge innovations needed to thrive in any economy.
350,00 EGP -
Marketing for Entrepreneurs
Marketing for Entrepreneurs – Strategies to Launch and Grow Your Venture
Summary of the Book:
Marketing for Entrepreneurs: Concepts and Applications for New Ventures by Frederick G. Crane is a highly practical guide tailored specifically for startup founders and aspiring entrepreneurs. Unlike general marketing texts, this book dives deep into how marketing functions in the fast-paced, resource-constrained world of startups. Crane presents a clear, actionable framework that guides readers through the full entrepreneurial marketing process—from identifying an opportunity to launching, growing, and sustaining a venture. The book blends theory with application, offering real-world strategies for building competitive advantage through marketing.
165,00 EGP -
Marketing for Small B2B Businesses
Marketing Muscle for Small B2B Brands – How Content Fuels Growth in the Digital Age
Summary of the Book:
Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing by Andrew Schulkind is a strategic and actionable guide tailored for small B2B business owners and marketing leaders. In a world where 70% of the buyer’s journey happens before they talk to a salesperson, having a compelling digital presence isn’t optional—it’s critical. This book explores how content, when crafted with the buyer’s perspective in mind, becomes the driving engine behind both digital visibility and traditional marketing success.
170,00 EGP -
Marketing for Social Change
Marketing for Social Change – Turning Brand Purpose into Lasting Impact
Summary of the Book:
Marketing for Social Change: How to Turn Purpose into Business and Social Impact by Kian Bakhtiari is a vital guide for marketers, business leaders, and brand strategists who are ready to move beyond profit-centric campaigns and embrace the power of purposeful marketing. In a world where consumers demand more transparency, accountability, and authenticity, Bakhtiari presents a new framework for aligning business strategy with social impact.
165,00 EGP -
Marketing Insights from A to Z
Marketing Insights From A to Z – 80 Essential Ideas for the Modern Marketing Leader
: Summary of the Book
Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler is a sharp, concise, and powerful reference for anyone involved in business and marketing. In this compact guide, Kotler distills decades of marketing wisdom into 80 alphabetically organized concepts, offering fresh insights on topics like branding, customer satisfaction, ethics, leadership, positioning, recession strategy, and technological transformation. It’s not just a glossary—this book is a roadmap for navigating marketing in an era of constant change. Kotler’s guidance equips readers to rethink traditional methods and embrace a more integrated, agile, and value-driven approach to marketing.
165,00 EGP -
Marketing Made Simple
Marketing Made Simple – A Proven Step-by-Step Roadmap to Clarify Your Message and Win More Customers
Summary of the Book:
Marketing Made Simple by Donald Miller and J.J. Peterson is a hands-on, step-by-step guide that translates the renowned StoryBrand framework into a practical marketing strategy for businesses of any size. Building on the foundation laid in the bestselling Building a StoryBrand, this book takes readers through a clear, actionable process for implementing a customer-focused messaging plan that aligns with their marketing touchpoints—from websites to lead generators to email campaigns.
165,00 EGP -
Marketing Management A Relationship Approach
Marketing Management: Building Strategic Relationships in a Connected World
Summary of the Book:
Marketing Management: A Relationship Approach by Svend Hollensen offers a fresh perspective on modern marketing by integrating relationship marketing principles into traditional marketing planning. Now in its fourth edition, this internationally acclaimed textbook presents a comprehensive framework that aligns marketing strategies with the growing demand for long-term, value-driven relationships across physical and digital channels. As globalization and digital transformation reshape the business landscape, Hollensen emphasizes the strategic importance of managing relationships not just with customers, but also with suppliers, partners, employees, and stakeholders.
170,00 EGP -
Marketing Management by Marshall & Johnston
Marketing Management by Marshall – Real-World Strategies for the Modern Marketer
: Summary of the Book
Marketing Management by Marshall and co-author Mark W. Johnston is a dynamic and accessible textbook that bridges theory with practice, offering students and instructors a fresh, real-world perspective on the evolving world of marketing. Unlike traditional encyclopedic texts, this book is designed with clarity and relevance in mind. It integrates key concepts such as Customer Relationship Management (CRM), data-driven decision-making, and marketing metrics, all within a practical framework that engages learners and reflects how marketing is applied in today’s business environment.
220,00 EGP -
Marketing Management by Philip Kotler
Marketing Management – The Timeless Authority on Strategic Marketing
Marketing Management by Philip Kotler and Kevin Lane Keller is the global gold standard in marketing textbooks, widely adopted in top business schools and used by professionals across industries. This comprehensive work delivers an in-depth exploration of modern marketing strategy, consumer behavior, branding, digital transformation, and market segmentation. It presents a strategic framework for understanding and managing marketing in a complex, fast-evolving global environment, integrating both traditional and contemporary perspectives. With decades of refinement, this textbook remains an essential guide to mastering the fundamentals and advanced concepts of marketing.
165,00 EGP -
Marketing Metrics, Beyond Clickbaits
Metrics that Matter – Mastering the Science of Marketing Performance
Summary of the Book:
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance is the ultimate resource for understanding and applying the most powerful marketing metrics in today’s data-driven business environment. Authored by top marketing scholars—Paul W. Farris, David Reibstein, Phillip E. Pfeifer, and Neil Bendle—this thoroughly updated edition presents a comprehensive roadmap for selecting, interpreting, and utilizing metrics across all areas of marketing.
Whether you’re assessing campaign ROI, brand equity, customer value, or digital engagement, the book provides the tools and frameworks needed to make informed and strategic decisions. With practical insights on marketing dashboards, data triangulation, and the relationship between marketing activities and financial performance, this guide helps professionals turn data into action.
170,00 EGP -
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Marketing Research An Applied Orientation
Marketing Research: Real-World Insights That Drive Business Decisions
Summary of the Book:
Marketing Research An Applied Orientation by Naresh K. Malhotra is a definitive guide for students, researchers, and professionals seeking to understand how to conduct and apply marketing research in real-world scenarios. Known for its balanced and comprehensive coverage, this book bridges the gap between theory and practice by emphasizing both qualitative and quantitative research methods. With its applied orientation, the text provides actionable strategies for collecting, analyzing, and interpreting data to inform smart marketing decisions.
165,00 EGP -
Marketing Skills in Practice
Marketing Skills in Practice – Build Your Future in Marketing with Confidence
Summary of the Book:
Marketing Skills in Practice is a comprehensive guide for marketing students and early-career professionals looking to develop the practical skills, mindset, and confidence necessary to succeed in the modern marketing world. Authored by Linda Anne Barkas and Yvonne Dixon-Todd, this book is built on research into marketing education and real-world industry expectations. It helps readers shape their professional identity, understand the competencies valued by employers, and learn how to manage themselves and others in marketing roles. Structured in four clear sections, the book bridges theory and application, preparing readers for the demands of marketing careers with case studies, reflective exercises, and applied scenarios.
165,00 EGP -
Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning – Building Lasting Competitive Advantage
Marketing Strategy and Competitive Positioning (7th Edition) by Graham Hooley is a comprehensive guide to understanding, developing, and implementing effective marketing strategies in a competitive marketplace. The book places competitive positioning at the core of marketing strategy, offering a structured approach to creating and sustaining superior performance. It addresses the critical steps of identifying target markets and establishing a clear differential advantage, while incorporating contemporary challenges such as economic recessions, environmental sustainability, and shifting consumer values. Designed for both undergraduate and postgraduate business students, this edition integrates theory with practical, real-world applications, making it an essential resource for aspiring marketers and strategists.
280,00 EGP -
Marketing Strategy Based on First Principles and Data Analytics
Marketing Strategy – A First Principles and Data-Driven Approach to Smarter Marketing Decisions
: Summary of the Book
Marketing Strategy Based on First Principles and Data Analytics by Robert W. Palmatier is a cutting-edge textbook that redefines how strategic marketing should be taught and practiced. Built around four universal and foundational truths of marketing—customer heterogeneity, customer dynamics, competitor reaction, and resource constraints—this book offers a systematic framework for tackling real-world marketing problems. It is a well-structured, analytically grounded guide that integrates the use of data and metrics into every decision-making stage. With an emphasis on strategic thinking and hands-on application, the book brings clarity and structure to a complex, ever-changing discipline.
165,00 EGP -
Marketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Marketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Summary of the Book:
Marketing Without Advertising by Michael Phillips is a groundbreaking business guide that flips traditional marketing on its head. Instead of spending on costly ad campaigns, this book shows you how to grow your business organically—by building something genuinely worth talking about. Whether you’re running a small local shop or launching an online venture, this sixth edition offers real-world insights into creating a business that customers, employees, and partners trust, respect, and recommend. It’s the ultimate manual for business owners who want to thrive through quality, integrity, and strong word-of-mouth.
170,00 EGP -
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165,00 EGP
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165,00 EGP
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170,00 EGP
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174,00 EGP
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