P.Development
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169,00 EGP -
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Know What Matters
Know What Matters – The Blueprint Behind Building Billion-Dollar Brands
Summary of the Book:
Know What Matters is a powerful and thought-provoking business memoir by Ron Shaich, the visionary entrepreneur behind Panera Bread, Au Bon Pain, and a lead investor in brands like Cava and Tatte. In this bestselling book, Shaich distills decades of experience into transformative lessons drawn from real-world leadership, innovation, and radical business reinvention. From transforming a small cookie shop into a multibillion-dollar fast-casual empire, this book reveals what it truly means to identify what matters most—and how to take bold action to achieve it. More than a business guide, it is a personal manifesto on leading with purpose, values, and resilience.
176,00 EGP -
Kotler on Marketing
Kotler on Marketing – Master the Rules of Modern Market Domination
Summary of the Book:
Kotler on Marketing is the ultimate strategic guidebook by Philip Kotler, the world’s most influential voice in marketing. Drawing from his globally renowned lectures and decades of hands-on consultancy with the world’s top brands, Kotler provides a practical, insightful, and battle-tested roadmap for marketing professionals looking to thrive in the era of globalization, hypercompetition, and digital transformation. This book distills the essence of modern marketing in a format that’s as readable as it is actionable.
165,00 EGP -
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Layout Workbook
Layout Workbook – A Real-World Guide to Building Pages in Graphic Design
Layout Workbook by Kristin Cullen is a deeply insightful and practical guide for anyone eager to master the art of visual composition. This book is not just a showcase of inspiring designs—it’s a comprehensive exploration of the principles and processes behind successful page layouts. Cullen guides readers through the foundations of design thinking, emphasizing how structure, hierarchy, and visual rhythm work together to create meaning and clarity. The book demystifies layout design through real-world examples, clear explanations, and an accessible tone that balances theory with creative inspiration.
169,00 EGP -
Lead and Disrupt, How to Solve the Innovator’s Dilemma
“Lead and Disrupt: Mastering Innovation in a Fast-Changing World”
“Lead and Disrupt: How to Solve the Innovator’s Dilemma” by Charles O’Reilly and Michael Tushman is a groundbreaking guide for leaders navigating the challenges of disruptive change. This fully revised second edition builds on the authors’ decades of research and consulting experience, offering a proven framework for achieving ambidexterity—the ability to balance innovation and efficiency. With new examples, case studies, and insights, the book explores how mature organizations can foster discontinuous growth while adapting to rapidly evolving markets. From Microsoft to Amazon, the authors illustrate how leaders can align organizational culture, strategy, and innovation processes to thrive in the face of disruption.
176,00 EGP -
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142,00 EGP
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170,00 EGP
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Leading Lean
Discover “Leading Lean: Ensuring Success and Developing a Framework for Leadership” by Jean Dahl
In today’s fast-paced world, companies—from agile startups to established corporate giants—are constantly challenged by disruptive forces. “Leading Lean” is your essential guide to thriving amid change, offering a comprehensive, modern framework for leadership based on Lean principles.
Drawing on nearly three decades of corporate and consulting experience, Jean Dahl—a senior executive and founder of the Modern Lean Institute—shares her expert insights on how leaders can harness digital disruption as an opportunity for growth. This book provides a holistic approach to leadership transformation, combining practical tools with real-world case studies that illustrate the dynamic challenges and opportunities in today’s global economy.
300,00 EGP -
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142,00 EGP
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