P.Development
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Marketing For Dummies
Marketing For Dummies – Your Practical Guide to Winning Customers in a Complex Digital World
: Summary of the Book
Marketing For Dummies by Jeanette Maw McMurtry is the go-to guide for anyone seeking clear, actionable, and up-to-date marketing knowledge. Designed for small business owners, marketing professionals, and entrepreneurs, this latest edition brings fresh strategies for navigating today’s fast-evolving landscape. From digital marketing and customer experience to influencer campaigns and ESG positioning, the book demystifies modern marketing across all channels. Whether you’re new to marketing or looking to refine your current efforts, this comprehensive manual covers both the foundational basics and cutting-edge innovations needed to thrive in any economy.
350,00 EGP -
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Unreal Engine 4 Virtual Reality Projects
Building Immersive Worlds – Master Virtual Reality Development in Unreal Engine 4
Unreal Engine 4 Virtual Reality Projects by Kevin Mack is a comprehensive, hands-on guide to designing and building immersive VR games, applications, and interactive experiences using UE4, C++, and Unreal Blueprints. This book takes you through a series of practical projects that teach you how to create engaging VR content for all major platforms, from setting up your development environment to optimizing performance for smooth, realistic experiences. With a focus on both creativity and technical skill, it equips you to design VR environments, create interactive systems, and master key VR principles while leveraging UE4’s powerful tools.
330,00 EGP -
Principles of Marketing Nineteenth Edition
Principles of Marketing Nineteenth Edition: A Modern Foundation for Marketing Success
Principles of Marketing (Nineteenth Edition) by Philip Kotler is a foundational textbook that delivers a comprehensive introduction to the world of marketing. Known globally as the most widely adopted marketing textbook, this edition continues to evolve with the times, integrating digital marketing, social media strategies, customer engagement, and sustainability into its already rich content. It provides a balanced blend of theoretical frameworks and real-world applications, helping students and professionals alike understand how marketing works in today’s hyper-connected, customer-driven environment.
300,00 EGP -
How to Photograph Absolutely Everything
How to Photograph Absolutely Everything – Master Every Shot with Confidence
How to Photograph Absolutely Everything by Tom Ang is a comprehensive, practical guide designed to turn any digital camera user into a confident, capable photographer. The book delivers a vast collection of real-life photography scenarios, each paired with clear, step-by-step instructions that show you exactly how to capture professional-quality images. From action-packed sports and wildlife scenes to intimate portraits, travel photography, and detailed close-ups, the book covers an extraordinary range of subjects.
With hundreds of inspiring photos and actionable techniques, this guide serves as a complete manual for anyone looking to elevate their photography skills with precision and creativity.
300,00 EGP -
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300,00 EGP -
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Leading Lean
Discover “Leading Lean: Ensuring Success and Developing a Framework for Leadership” by Jean Dahl
In today’s fast-paced world, companies—from agile startups to established corporate giants—are constantly challenged by disruptive forces. “Leading Lean” is your essential guide to thriving amid change, offering a comprehensive, modern framework for leadership based on Lean principles.
Drawing on nearly three decades of corporate and consulting experience, Jean Dahl—a senior executive and founder of the Modern Lean Institute—shares her expert insights on how leaders can harness digital disruption as an opportunity for growth. This book provides a holistic approach to leadership transformation, combining practical tools with real-world case studies that illustrate the dynamic challenges and opportunities in today’s global economy.
300,00 EGP -
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300,00 EGP -
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300,00 EGP -
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300,00 EGP -
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300,00 EGP -
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300,00 EGP -
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