P.Development
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A Disney Sketchbook
A Disney Sketchbook – A Journey Through the Artistry of Disney Animation
A Disney Sketchbook by Ken Shue is a captivating visual archive that traces the evolution of Disney animation through the eyes and hands of generations of artists. Imagined as a single sketchbook passed from animator to animator over the decades, this book brings together rare drawings, early concept sketches, and developmental artwork from nearly a century of creativity. Inside, readers will find everything from the earliest designs of iconic characters to unseen iterations that reveal how ideas grow, morph, and strengthen before reaching the screen.
Covering beloved classics from Steamboat Willie to Tangled, the book highlights the artistry, experimentation, and imagination that define the timeless legacy of Walt Disney Animation Studios.
120,00 EGP -
A Framework for Marketing Management
A Framework for Marketing Management – The Essentials of Modern Marketing Strategy
Summary of the Book:
A Framework for Marketing Management is a concise, high-impact adaptation of Kotler and Keller’s landmark textbook, designed for those who seek authoritative insights into modern marketing without the bulk. Written by two of the most respected voices in the field—Philip Kotler and Kevin Lane Keller—this book distills the core principles of marketing strategy, analysis, and execution into a practical and accessible guide. It balances current academic theory with practical application, making it ideal for business students, professionals, and organizations navigating today’s dynamic market environments.
165,00 EGP -
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158,00 EGP
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157,00 EGP
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157,00 EGP
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A Theory Of Fun For Game Design
A Theory Of Fun For Game Design – The Hidden Science Behind What Makes Games Addictive
Summary of the Book:
A Theory of Fun for Game Design is not your typical how-to manual. Written by game designer Raph Koster, this visually engaging book explores the psychology and theory behind what makes games truly enjoyable and mentally stimulating. Instead of focusing on programming or graphics, it dives into the essence of play—why we find games compelling, how we learn through them, and what separates a boring game from a brilliant one. Through humorous sketches and deep reflections, Koster redefines fun not just as entertainment but as meaningful engagement. This is a must-read for designers who want to build experiences that stand the test of time.
170,00 EGP -
A YouTube Stone
A YouTube Stone: Second Edition
A YouTube Stone: Second Edition is a practical guide for beginners who want to create, manage, and grow a successful YouTube channel. The book provides step-by-step instructions on starting as a content creator, from setting up your channel to producing engaging videos that attract views and subscribers. Drawing from the author’s experience and insights, it emphasizes strategies to maximize audience engagement, increase subscribers, and generate side income through YouTube. This second edition refines the techniques, making them more actionable for aspiring creators in today’s competitive digital landscape.
158,00 EGP -
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163,00 EGP
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163,00 EGP
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149,00 EGP
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148,00 EGP
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Adapt, Why Success Always Starts with Failure
Adapt: Why Success Always Starts with Failure
A Groundbreaking Guide to Solving Complex Problems in an Unpredictable World
From bestselling author and Financial Times columnist Tim Harford comes Adapt, a bold and brilliant exploration of how trial and error, not flawless planning, leads to innovation, resilience, and long-term success. Whether you’re navigating a business crisis, shaping public policy, or seeking personal growth, Harford reveals why failure isn’t just inevitable—it’s essential.
170,00 EGP -
163,00 EGP
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174,00 EGP
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Advertising Secrets of the Written Word
Advertising Secrets of the Written Word – Mastering the Psychology and Craft of Persuasive Copywriting
Advertising Secrets of the Written Word by Joseph Sugarman is a masterclass in the art and science of copywriting, direct response marketing, and persuasive communication. Drawing from his legendary career and groundbreaking JS&A ads, Sugarman reveals the techniques, psychological triggers, and storytelling methods that made him one of the most successful advertisers of all time. Unlike traditional advice that emphasizes brevity and heavy visuals, Sugarman’s approach focuses on long-form, engaging, and educational copy that captivates the reader and drives action. This book takes you inside his $3,000 copywriting seminars, providing both the mindset and tools to turn words into a powerful sales engine.
165,00 EGP -
Agency, Starting a Creative Firm in the Age of Digital Marketing
Agency: Starting a Creative Firm in the Age of Digital Marketing
The Essential Guide for Creative Entrepreneurs in the Digital Age
In today’s fragmented marketing landscape, traditional ad agencies are struggling to keep pace—leaving room for a new kind of player: freelancers, specialists, and boutique digital firms. Agency is the ultimate roadmap for those ready to step out on their own and build a creative firm for the modern era.
Whether you’re a digital marketer, designer, developer, or creative strategist, this book will guide you through the real-world steps of launching and growing your own agency—from finding your first clients to building scalable systems for long-term success.
170,00 EGP -
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AI for Games
AI for Games – Mastering the Algorithms Behind Smarter Gameplay (Third Edition)
AI for Games (Third Edition) by Ian Millington is a definitive guide for anyone serious about developing intelligent and responsive game AI systems. This extensively updated edition builds on the foundations of earlier versions to include the latest techniques, algorithms, and data structures used in modern video game development. Aimed at both industry professionals and aspiring developers, the book offers a complete walkthrough of AI implementation—from basic state machines to advanced behavior trees, navigation meshes, and decision-making systems. With its practical focus and professional-level depth, it’s one of the most respected resources in the field.
500,00 EGP -
Alibaba, The House That Jack Ma Built
“From Zero to Hero: The Story of Jack Ma and Building the Alibaba Empire”
Summary of the Book
The book “Alibaba The House That Jack Ma Built” tells the story of the rise of one of the world’s largest companies, Alibaba, through the journey of its founder, Jack Ma. Starting from humble beginnings as an English teacher, Jack Ma went on to build a company that has become a symbol of China’s economic transformation. The book provides a comprehensive look at how Jack Ma turned Alibaba into a global e-commerce giant, revolutionizing the way Chinese consumers shop and inspiring entrepreneurs worldwide.176,00 EGP -
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All Marketers are Liars
All Marketers Are Liars – The Power of Telling Authentic Stories in a Low-Trust World
: Summary of the Book
All Marketers Are Liars by Seth Godin is a compelling exploration of how storytelling shapes modern marketing success. The book argues that people don’t buy facts—they buy the stories they believe. In an age where trust is scarce, Godin explains how authentic, emotionally resonant storytelling can cut through the noise and build loyal audiences. He presents a provocative yet practical guide that deconstructs traditional marketing myths and emphasizes the power of narratives that align with consumers’ worldviews. Through real-world examples and case studies, Godin illustrates how marketers can either win or fail based on the authenticity of the stories they tell.
165,00 EGP -
