P.Development
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154,00 EGP
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Grow Your Business
Grow Your Business: The Blueprint for Scaling with Confidence and Clarity
Grow Your Business is a powerful guide for entrepreneurs ready to scale their business beyond the startup phase. Written by Eric Butow and the team at Entrepreneur, this hands-on book equips you with proven strategies, tactical blueprints, and real-world insights to help you shift from survival mode to sustained growth. Whether you’re expanding your team, optimizing operations, or branching into new revenue channels, this book ensures you do it strategically and efficiently.
176,00 EGP -
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Growth Hacking For Dummies
Growth Hacking For Dummies – Build Explosive Growth the Lean Startup Way
Summary of the Book:
Growth Hacking For Dummies is your essential playbook for achieving rapid, sustainable growth in today’s hyper-competitive digital world. Written by growth strategist Anuj Adhiya, this book demystifies the principles behind the success of giants like Airbnb, Uber, and Spotify, guiding readers through a practical, step-by-step approach to applying growth hacking techniques—no matter the size of your business. Whether you’re a startup founder or part of a corporate innovation team, this book shows you how to think, act, and grow like a digital disruptor.
170,00 EGP -
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Growth Marketing Strategy, Drive Profits and Sustained Business Growth
Growth Marketing Strategy – The Blueprint for Sustainable Profit and Long-Term Business Success
Summary of the Book:
Growth Marketing Strategy: Drive Profits and Sustained Business Growth by Rose Jia redefines the role of marketing in today’s fast-evolving economy. In contrast to the common perception of growth marketing as a collection of short-term tactics or “growth hacks,” this book establishes growth marketing as a strategic, full-funnel discipline designed to deliver long-term value. Jia presents a comprehensive roadmap for businesses of all sizes, guiding marketers in building resilient, adaptive strategies that consistently attract, convert, and retain customers.
165,00 EGP -
H2H Marketing
H2H Marketing – Real Case Studies in Human-Centered Strategy and Connection
Summary of the Book:
H2H Marketing: Case Studies on Human-to-Human Marketing builds on the transformative ideas introduced in the original H2H Marketing book, providing a compelling collection of real-world examples that put human-centered marketing into practice. Edited by marketing thought leader Philip Kotler alongside Waldemar Pfoertsch and Uwe Sponholz, this volume explores how brands across industries are redefining customer relationships through empathy, innovation, and value co-creation. The book dives into the intersection of Design Thinking, Service-Dominant Logic, and Digitalization, all woven into a framework that emphasizes authentic human connections rather than impersonal business transactions.
165,00 EGP -
169,00 EGP
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Handbook of Digital Entrepreneurship
Handbook of Digital Entrepreneurship – The Definitive Guide to the Digital Startup Era
Summary of the Book:
Handbook of Digital Entrepreneurship, edited by Mohammad Keyhani, is a comprehensive and scholarly exploration of the evolving field of entrepreneurship in the digital age. This authoritative volume brings together leading researchers and practitioners to unpack the core themes, emerging trends, and theoretical foundations that shape today’s digital entrepreneurship landscape. From digital platforms and blockchain to the future of work and rural-urban tech divides, the handbook offers a rich, multidisciplinary examination of how technology is transforming business creation, operations, and strategy.
176,00 EGP -
163,00 EGP
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Hatching Twitter, A True Story of Money, Power, Friendship, and Betrayal
Hatching Twitter – The Untold Story of Power, Betrayal, and the Birth of a Tech Giant
Summary of the Book:
Hatching Twitter reveals the raw, real, and often ruthless story behind one of the world’s most influential tech companies. Written by Nick Bilton, a renowned journalist from The New York Times and Vanity Fair, the book strips away the myth of a harmonious Silicon Valley success and uncovers a startup saga marked by infighting, betrayal, and ambition. Twitter’s meteoric rise—from a failed podcasting idea to a platform that shaped revolutions—is anything but smooth. This is not just the story of a social media company; it’s a modern business thriller.
176,00 EGP -
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170,00 EGP
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156,00 EGP
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148,00 EGP
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156,00 EGP
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142,00 EGP
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149,00 EGP
