P.Development
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156,00 EGP
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163,00 EGP
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Emotion in the Design Process
Designing with Feeling – Understanding Emotion in the Creative Decision-Making Process
Emotion in the Design Process by Amic G. Ho is a compelling exploration of how emotion shapes, influences, and even enhances the process of creative decision-making in design. Positioned at the intersection of cognitive psychology and design thinking, the book presents an innovative view of the emotional dimension in design education and practice. With a strong research foundation, Ho introduces a structured approach that helps students and professionals recognize intrinsic emotional factors, and ultimately harness them to improve creative output. Through both theoretical frameworks and case studies, this book reveals the emotional undercurrents of design decisions, often overlooked in conventional curricula.
120,00 EGP -
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158,00 EGP
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Emotionally Intelligent Design
Emotionally Intelligent Design – Designing Products That Feel Human
: Summary of the Book
Emotionally Intelligent Design: Rethinking How We Create Products by Pamela Pavliscak is a timely exploration of how emotional intelligence can and should be embedded into the design of digital products. As our lives become more intertwined with technology, users increasingly expect products to be empathetic, responsive, and emotionally aware. This book reframes design thinking with an emotional lens, urging creators to go beyond usability and functionality toward fostering positive feelings, trust, and deeper connections between humans and machines. It’s a pioneering work that blends psychology, UX design, and emerging tech to craft more human-centered digital experiences.
190,00 EGP -
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Entrepreneurial Marketing
Entrepreneurial Marketing – A Visionary Guide Beyond Traditional Thinking
Summary of the Book:
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a trailblazing book that redefines the future of marketing. Co-authored by Philip Kotler, widely regarded as the “Father of Modern Marketing,” along with Hermawan Kartajaya, Hooi Den Huan, and Jacky Mussry, this book challenges outdated marketing norms and offers a bold new direction rooted in creativity, agility, and strategic innovation. It introduces a post-professional mindset, blending entrepreneurship, technology, sustainability, and human values to help businesses thrive in the volatile markets of tomorrow. Through powerful insights and frameworks, the authors prepare readers to build resilient, value-driven organizations for the era ahead.
165,00 EGP -
Entrepreneurs Who Changed History
Entrepreneurs Who Changed History – Visual Biographies of Global Business Icons
Entrepreneurs Who Changed History by Dorling Kindersley (DK) is a stunningly illustrated compendium that profiles over 90 of the most influential entrepreneurs in world history. This book presents an engaging and accessible exploration of the visionaries who revolutionized commerce, from medieval bankers and colonial traders to Silicon Valley pioneers and disruptors of today’s global economy. Combining captivating portraits, infographics, and concise biographical narratives, the book brings to life the ambition, strategy, and resilience that propelled these individuals to success. It’s more than a historical catalog—it’s a celebration of innovation and human drive across centuries.
200,00 EGP -
Entrepreneurship by OpenStax
Entrepreneurship – A Comprehensive OpenStax Guide to Launching and Scaling New Ventures
Entrepreneurship by OpenStax is a high-quality, college-level textbook designed to guide students, aspiring entrepreneurs, and early-stage business builders through the essential steps of starting and growing a successful venture. Aligned with modern educational standards, the book covers the full entrepreneurial journey—from identifying opportunities and validating ideas to funding, marketing, legal structures, and scaling operations. While the digital version is available for free via OpenStax.org, this official print version offers students the convenience and focus of a physical textbook. With full-color hardcover and black-and-white paperback options, it remains accessible and affordable for a wide range of learners.
280,00 EGP -
Entrepreneurship For Dummies
Entrepreneurship for Dummies – Your No-Nonsense Roadmap to Startup Success
Summary of the Book:
Entrepreneurship for Dummies is a comprehensive and approachable guide for anyone eager to turn a business idea into reality. Written by entrepreneurship expert Kathleen Allen, this book distills the complex world of starting a business into clear, actionable steps. From idea conception to business execution, it walks you through the essential components of launching a successful venture. Whether you’re a first-time founder or simply curious about the entrepreneurial journey, this guide strips away the jargon and replaces it with practical advice and tools.
170,00 EGP -
Entrepreneurship The Art Science And Process For Success
Entrepreneurship The Art Science and Process for Success – A Complete Blueprint for Building a Thriving Venture
Summary of the Book:
Entrepreneurship: The Art, Science, and Process for Success by Charles E. Bamford is a comprehensive and practical guide that integrates the creative, analytical, and strategic elements of launching and growing a business. This book breaks down entrepreneurship into three pillars: the art of vision and innovation, the science of applied research and decision-making, and the process that brings them together in a structured, actionable plan. Whether you’re a student, aspiring entrepreneur, or early-stage founder, this book helps you master both the mindset and methodology required to succeed in today’s dynamic business environment.
176,00 EGP -
Entrepreneurship The Disney Way
Entrepreneurship the Disney Way – Innovation, Leadership, and Vision Inspired by Walt Disney
Summary of the Book:
Entrepreneurship the Disney Way by Michael Goldsby and Rob Mathews is an inspiring and educational deep dive into the entrepreneurial legacy of Walt Disney and the world-renowned company he created. Blending storytelling with strategic analysis, the book explores how Disney’s creative vision, bold risk-taking, and commitment to excellence built an entertainment empire—and how those same principles can guide today’s entrepreneurs. From early startup challenges to global expansion and customer obsession, this book shows how Disney’s approach offers a timeless blueprint for innovation and business success.
176,00 EGP
