creativity
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Design for the Mind
Persuade by Design: Apply Psychology to Build Engaging Digital Experiences
Design for the Mind: Seven Psychological Principles of Persuasive Design by Victor Yocco is a must-read guide for digital designers seeking to move beyond aesthetics and toward designs that truly connect with human behavior. This book bridges the gap between cognitive science and web design, providing a solid foundation in how users think, feel, and react in digital environments. It introduces seven core psychological principles that can transform user experience by leveraging how the human mind perceives risk, attention, motivation, and influence. With practical applications for every concept, it’s a toolkit for anyone aiming to design interfaces that don’t just look good—but work better.
158,00 EGP -
Secrets of the Animator
Unlocking the Magic of Movement: Discover the Secrets of the Animator’s Craft
Secrets of the Animator by Julia Peguet is a comprehensive and insightful manual crafted from 18 years of personal notes and hands-on experience. Designed as a practical guide for both animation students and professionals, this book dives deep into the essential principles that bring animated characters to life. Whether working in 2D, 3D, hand-drawn, or digital formats, readers will find a treasure trove of knowledge about motion, physics, and character behavior. The book is richly illustrated with sketches and photographs, breaking down complex animation techniques into actionable steps, while offering expert advice on animating everything from subtle facial expressions to dynamic full-body movement.
130,00 EGP -
Apple Game Frameworks and Technologies
Level Up Your Game Dev Skills: Master Apple Game Frameworks with Real Playable Projects
Apple Game Frameworks and Technologies is by Tammy Coron the ultimate hands-on guide to designing and developing 2D games for Apple platforms using Swift, Xcode, and Apple’s powerful suite of game development tools. Whether you’re a developer familiar with Swift or someone just starting out in game design, this book offers a structured, engaging, and highly practical path. You’ll build three full-featured games—Gloop Drop, Val’s Revenge, and Hog—while learning to implement everything from visual effects and tile maps to AI and monetization techniques. Each project is designed to introduce increasingly advanced features, ensuring a progressive learning experience that’s as entertaining as it is educational.
158,00 EGP -
Learn SOLIDWORKS 2022
Mastering 3D Design: Learn SOLIDWORKS 2022 by Doing – Your Hands-On Path to Mechanical Modeling Excellence
Learn SOLIDWORKS 2022 by Doing by Kishore T is a practical, tutorial-driven guide designed to teach beginners how to navigate and master one of the most widely used mechanical design software tools in the industry. Structured over fourteen comprehensive chapters, this book leads the reader step-by-step through the entire design process—from creating simple sketches to complex parametric modeling, and finally rendering complete assemblies. The book’s strength lies in its clear explanations, practical examples, and structured progression, helping readers build real-world skills that can be directly applied in engineering and design environments.
200,00 EGP -
Computer Graphics Programming in OpenGL with Java
Computer Graphics Programming In OpenGL with Java
Computer Graphics Programming In OpenGL with Java by V. Scott Gordon and John Clevenger is a comprehensive guide for learning 3D graphics programming using OpenGL with Java (JOGL). Designed for both undergraduate students and professionals, the book uses a teach-yourself, full-color format with numerous runnable examples. It covers OpenGL 4.0+ shader programming, exposing underlying C calls while teaching Java-based development. The book provides complete source code, models, textures, skyboxes, and more, making it a hands-on learning experience for building sophisticated 3D graphics applications.
210,00 EGP -
Practical User Research
Practical User Research: Everything You Need to Know to Integrate User Research into Your Product Development
Practical User Research is a comprehensive guide for UX professionals, students, and stakeholders who want to effectively integrate user research into product development. The book explores how user research draws from disciplines such as HCI, usability, anthropology, cognitive psychology, and ergonomics, and provides a practical skillset for conducting research across all stages of a product lifecycle. It emphasizes the organization, planning, and management of user research projects, ensuring that findings are actionable and well-integrated into business and product strategies.
158,00 EGP -
Practical Web Analytics for User Experience
Practical Web Analytics for User Experience
Practical Web Analytics for User Experience by Michael Beasley is a hands-on guide for UX professionals who want to leverage web analytics to make informed design decisions. The book demonstrates how to turn raw website data into actionable insights that improve user experience. By connecting analytics with UX practices, it helps practitioners measure website effectiveness, validate design choices, and understand user behavior. The text emphasizes a quantitative approach, showing how data can answer specific questions about navigation patterns, content use, and user engagement.
130,00 EGP -
Quantifying the User Experience
Quantifying the User Experience: Practical Statistics for User Research
Quantifying the User Experience by Jeff Sauro is a comprehensive guide to applying practical statistics in user research. The book addresses the misconception that usability and design are purely qualitative disciplines, showing that quantitative analysis is essential for measuring the impact of design decisions. It equips UX practitioners, designers, and researchers with the tools to measure user behavior, satisfaction, and performance, turning observations into actionable data. The book focuses on metrics such as conversion rates, task completion rates, time-on-task, perceived satisfaction, and recommendation likelihood, helping organizations make evidence-based design decisions.
158,00 EGP -
Sketching User Experiences
Sketching User Experiences: Getting the Design Right and the Right Design
Sketching User Experiences explores design thinking and the practice of sketching as essential tools for creating successful products and systems. The book emphasizes a holistic approach, encouraging designers, usability specialists, product managers, and business leaders to balance engineering excellence (“getting the design right”) with early ideation and sketching (“getting the right design”). Buxton highlights how thoughtful, informed design can shape emerging technologies to better serve society and reflect human values. The book combines practical methods, scientific research, and real-world examples to help readers imagine, prototype, and refine experiences before committing to complex engineering.
180,00 EGP -
Understanding Your Users
Understanding Your Users: A Practical Guide to User Research Methods
Understanding Your Users is a practical, hands-on guide to user research methods for product teams, designers, and UX professionals. The book covers a wide range of user research techniques, showing how to prepare, conduct, analyze, and present results effectively. It emphasizes both pre-method considerations—like recruiting participants and negotiating with stakeholders—and post-method actions, including integrating findings into product development. With detailed explanations and real-world case studies, readers learn how to gather actionable insights that improve user experience and product design.
200,00 EGP -
Introduction to Blender 3.0
Introduction to Blender 3.0: Learn Organic and Architectural Modeling, Lighting, Materials, Painting, Rendering, and Compositing with Blender
Introduction to Blender 3.0 is a comprehensive guide for artists, designers, and architects to master 3D modeling and digital creation using Blender 3.0. The book walks readers through modeling both organic and architectural structures, creating realistic materials, setting up lighting, painting textures, rendering, and compositing scenes into images or videos. It also covers using Blender’s video sequence editor (VSE) and node-based compositor for enhanced post-production. By the end of the book, readers will have the skills to build professional-quality 3D art, environments, and architectural visualizations.
200,00 EGP -
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Unity Virtual Reality Development with VRTK4
Unity Virtual Reality Development with VRTK4
Unity Virtual Reality Development with VRTK4 is a hands-on guide for developers aiming to create immersive virtual reality (VR) experiences using Unity and VRTK version 4. The book provides practical, step-by-step instructions to set up VR hardware, configure VRTK 4, and implement advanced VR mechanics such as locomotion, physics-based interactions, and spatial UI. By combining theoretical knowledge with applied exercises, the book equips developers with the tools needed to build professional VR projects across multiple platforms. It focuses on bridging the gap between conceptual understanding and actual implementation of interactive VR environments.
158,00 EGP -
A YouTube Stone
A YouTube Stone: Second Edition
A YouTube Stone: Second Edition is a practical guide for beginners who want to create, manage, and grow a successful YouTube channel. The book provides step-by-step instructions on starting as a content creator, from setting up your channel to producing engaging videos that attract views and subscribers. Drawing from the author’s experience and insights, it emphasizes strategies to maximize audience engagement, increase subscribers, and generate side income through YouTube. This second edition refines the techniques, making them more actionable for aspiring creators in today’s competitive digital landscape.
158,00 EGP -
Unity Artificial Intelligence Programming
Unity Artificial Intelligence Programming: Add Powerful, Believable, and Fun AI Entities in Your Game with the Power of Unity 2018!, 4th Edition
Unity Artificial Intelligence Programming by Davide Aversa is a comprehensive guide to implementing smart, believable, and engaging AI in Unity 2018. The book covers essential AI concepts for games, including Finite State Machines, Behavior Trees, Navigation Meshes, pathfinding algorithms like A, and sensory systems*. With clear examples and practical implementations, readers learn how to create AI-driven characters, flocks, crowds, and non-player agents that respond intelligently to game environments. This fourth edition also introduces the use of Unity’s machine learning toolkit, helping developers integrate modern AI techniques to enhance game dynamics and player experience.
185,00 EGP -
Simplifying 3D Printing with OpenSCAD
Simplifying 3D Printing with OpenSCAD
Simplifying 3D Printing with OpenSCAD by Colin Dow is a step-by-step, full-color guide designed to make 3D printing accessible and practical for engineers, hobbyists, and educators. The book teaches you how to design, build, and test objects using OpenSCAD, a powerful scripting-based CAD software, and guides you through the entire 3D printing workflow. From understanding slicer programs and G-code to preparing your 3D printer, this book equips you with the knowledge and skills to bring your ideas to life quickly and efficiently. Real-world projects like a name badge, model rocket, and laptop stand provide hands-on experience to reinforce your learning.
160,00 EGP -
Game Programming with Open 3D Engine
Game Programming with Open 3D Engine
Game Programming with Open 3D Engine is a practical guide for developers eager to learn the Open 3D Engine (O3DE), an open-source game engine. The book takes a gradual, hands-on approach, introducing new concepts and systems step by step to avoid overwhelming readers. Through carefully structured chapters, you’ll explore the engine’s entities, components, modules, physics, animation, sound, and user interface systems, gaining a solid understanding of how O3DE works in practice. By the end, you’ll have built a complete single-player mini-game and converted it into a multiplayer game, applying all the core concepts learned throughout the book.
158,00 EGP -
Geometric Tools for Computer Graphics
Geometric Tools for Computer Graphics – Essential Algorithms for Precision, Performance, and Problem-Solving
Geometric Tools for Computer Graphics by Philip J. Schneider and David H. Eberly is a comprehensive reference designed to solve the core geometric challenges behind graphics applications. This book organizes decades of mathematical insight into a clear, structured resource that eliminates repetitive problem-solving and reduces development time. It covers building geometric primitives, computing distances, performing containment and intersection tests, and handling decomposition, approximation, and separation tasks.
Each concept is accompanied by diagrams, explanations, and pseudocode that translate complex mathematical ideas into practical, implementable solutions. Whether you’re a graphics programmer, technical artist, or researcher, this book serves as a foundational tool for accuracy and efficiency in computer graphics development.
685,00 EGP -
The Soundtrack Composer’s Ultimate Guide to FL Studio
The Soundtrack Composer’s Ultimate Guide to FL Studio – Mastering Professional Scoring from Studio to Screen
The Soundtrack Composer’s Ultimate Guide to FL Studio by Joshua Au-Yeung is a complete roadmap for composers who want to turn FL Studio into a powerful scoring environment for films, TV, and video games. This book takes you from the fundamentals of the composing business to fully producing professional soundtracks with confidence. Through clear explanations and real-world techniques, it shows how to build a functional studio, navigate FL Studio’s tools, and apply advanced composition methods using MIDI programming and orchestral scoring. With an emphasis on practical skills, emotional storytelling through music, and industry-level workflow, this guide equips both beginners and seasoned musicians with everything needed to create memorable, cinematic soundtracks.
158,00 EGP -
Mastering the Microsoft Kinect
Bringing Machines to Life: Master Microsoft Kinect with Real-Time Body Tracking and Cloud Intelligence
Mastering the Microsoft Kinect: Body Tracking, Object Detection, and the Azure Cloud Services by Vangos Pterneas is a hands-on, practical guide for developers who want to unlock the full power of motion-based, human-centric interaction using the Microsoft Kinect. The book offers a balanced blend of technical theory and direct implementation, showing readers how to program advanced features such as depth sensing, 3D body tracking, and cloud-based voice and object recognition. By combining mathematical foundations with real-world code samples and industry use cases, this book equips you to create immersive applications that respond intelligently to human motion and voice.
158,00 EGP -
Game Development with Rust and WebAssembly
Run, Code, Repeat: Game Development with Rust and WebAssembly
Game Development with Rust and WebAssembly by Eric Smith is a hands-on, project-based guide that teaches you how to build a fully functional 2D endless runner game—entirely in Rust—and deploy it seamlessly to the web using WebAssembly (Wasm). With its easy-to-follow structure, color images, and practical steps, this book helps you tap into the powerful synergy between a system-level language and browser-ready technology. It walks you through the entire game development process—from drawing your first shape on screen to procedural world generation and performance tuning—without needing to touch C++ or heavy game engines. The result: browser games with native-like speed, security, and efficiency, all powered by Rust.
175,00 EGP -
Human-Computer Interaction in Game Development with Python
Game On, Mind First: Human-Computer Interaction in Game Development with Python
Human-Computer Interaction in Game Development with Python by Joseph Thachil George is a groundbreaking resource that merges the science of interaction design with the art of game development. This book acts as a bridge between two often-separated disciplines: the technical world of programming and the psychological depth of user-centered design. Rather than focusing solely on coding mechanics, the book brings attention to how players feel, engage, and interact with games—providing a comprehensive guide to integrating HCI principles within the game development cycle using Python.
165,00 EGP -
Artificial Intelligence for Games
Designing Smarter Worlds: Build Advanced AI with Artificial Intelligence for Games
Artificial Intelligence for Games by Ian Millington is a foundational and highly practical guide to creating intelligent behaviors that breathe life into digital games. Written by a veteran developer and AI expert, this book dives deep into the design, theory, and implementation of AI systems that are not only efficient but also central to player engagement. Far from being an afterthought, AI is treated here as a core gameplay mechanic—shaping interactions, challenge levels, and player immersion. With real-world case studies, in-depth explanations, and a complete C++ code library included, this book is a must-have toolkit for building sophisticated AI across genres and platforms.
380,00 EGP -
Design Leadership Ignited
Ignite Your Impact: Master the Art of Design Leadership at Scale
Design Leadership Ignited: Elevating Design at Scale by Eric Quint is a transformative guide for design executives, team leads, and innovation champions aiming to embed design deeply into the DNA of large-scale organizations. Drawing from extensive interviews with design leaders at Fortune 500 companies, the book unveils the real-world complexities, strategies, and frameworks behind effective design leadership. It moves beyond theory to explore how design can become a strategic capability—one that shapes company culture, customer experience, and long-term innovation. This is not a book about managing designers—it’s about leading design as a driving force of business value and transformation.
115,00 EGP -
YouTube Secrets
YouTube Secrets Unlocked: Build Influence, Grow Income, and Dominate the Creator Economy
YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer by Sean Cannell and Benji Travis is the modern-day blueprint for building a thriving YouTube presence—whether you’re an aspiring creator or a seasoned content producer. This expanded edition draws from over 20 years of combined experience and more than 200 interviews with top YouTubers, offering a proven playbook for achieving both influence and income. Packed with real-world strategies, behind-the-scenes insights, and clear action steps, this book breaks down the exact formula to grow your channel, monetize your content, and turn your passion into a scalable business.
110,00 EGP -
Practical UX Design
Think Like a UX Designer: The Mindset, Maturity, and Mastery Behind Practical UX Design
Practical UX Design by Scott Faranello is not just another manual on user interfaces—it’s a deep dive into the mindset and philosophy of UX as a discipline. This book guides readers through the real-world challenges and frameworks of UX design with clarity, historical context, and powerful examples. Structured to awaken what the author calls the “UX mind,” it helps designers—at all levels—move beyond surface-level aesthetics into creating meaningful, business-aligned, user-centric experiences. From information architecture to decision-shaping patterns and stakeholder communication, this book offers both inspiration and actionable wisdom for navigating the complexities of modern design environments.
130,00 EGP -
Taking Blender to the Next Level
Master the Art of 3D VFX: Taking Blender to the Next Level
Taking Blender to the Next Level by Ruan Lotter is your ultimate guide to unlocking Blender’s most advanced capabilities. This full-color visual manual bridges the gap between basic 3D modeling and professional-grade visual effects (VFX), giving you the tools to turn your creative ideas into stunning, production-ready animations. Whether you’re looking to create motion graphics, sculpt lifelike characters, simulate physics-based environments, or integrate CGI with real footage, this book offers a deep dive into the professional workflows that elevate your projects. With step-by-step breakdowns, practical examples, and a progressive learning curve, this book becomes an essential companion for every Blender artist ready to level up.
210,00 EGP -
Applied Qualitative Research Design
Applied Qualitative Research Design: A Total Quality Framework Approach
This book is a comprehensive academic product designed to guide researchers, graduate students, and professionals through the full lifecycle of qualitative research with rigor and clarity. It presents a structured yet flexible framework for planning, managing, and interpreting qualitative studies in a way that ensures validity, reliability, and real-world usefulness. The work integrates theory with applied practice, making it suitable for both academic research and professional research environments. Through carefully selected examples from multiple disciplines, the book demonstrates how qualitative methods can be systematically designed without being confined to a single philosophical paradigm. The focus on quality as a continuous process makes this book a practical reference rather than a purely theoretical text.
220,00 EGP -
Principles of Computer-aided Design
Designing Intelligence: The Principles Behind Computer-Aided Creativity
Principles Of Computer-Aided Design by Joe Rooney is a foundational and rigorous exploration of the mathematical, geometric, and conceptual frameworks that power the modern world of CAD. Rather than serving as a software manual, the book serves as a theoretical compass, offering readers a structured understanding of how computers assist in complex design processes. This technical yet accessible resource is ideal for students, engineers, architects, and researchers interested in the deep structure of design automation. With a clear, logical flow, the book breaks down the evolution of design tools into four core pillars: mathematical foundations, geometric modeling, analytical processes, and advanced methods of synthesis.
158,00 EGP -
A Disney Sketchbook
A Disney Sketchbook – A Journey Through the Artistry of Disney Animation
A Disney Sketchbook by Ken Shue is a captivating visual archive that traces the evolution of Disney animation through the eyes and hands of generations of artists. Imagined as a single sketchbook passed from animator to animator over the decades, this book brings together rare drawings, early concept sketches, and developmental artwork from nearly a century of creativity. Inside, readers will find everything from the earliest designs of iconic characters to unseen iterations that reveal how ideas grow, morph, and strengthen before reaching the screen.
Covering beloved classics from Steamboat Willie to Tangled, the book highlights the artistry, experimentation, and imagination that define the timeless legacy of Walt Disney Animation Studios.
120,00 EGP -
How to Photograph Absolutely Everything
How to Photograph Absolutely Everything – Master Every Shot with Confidence
How to Photograph Absolutely Everything by Tom Ang is a comprehensive, practical guide designed to turn any digital camera user into a confident, capable photographer. The book delivers a vast collection of real-life photography scenarios, each paired with clear, step-by-step instructions that show you exactly how to capture professional-quality images. From action-packed sports and wildlife scenes to intimate portraits, travel photography, and detailed close-ups, the book covers an extraordinary range of subjects.
With hundreds of inspiring photos and actionable techniques, this guide serves as a complete manual for anyone looking to elevate their photography skills with precision and creativity.
300,00 EGP -
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The Beginner’s Photography Guide
Master Your First Shot – A Practical Path into Digital Photography
The Beginner’s Photography Guide This book is designed as a clear, visual, and confidence-building introduction to digital photography for absolute beginners. It removes technical intimidation by replacing dense camera jargon with structured, step-by-step explanations that are easy to follow and immediately applicable. Instead of overwhelming the reader with theory, the content is organized around practical themes such as color, composition, framing, and natural light. Each concept is supported by annotated photographs that visually demonstrate how and why each technique works. The book functions as a hands-on learning tool, allowing readers to see progress quickly while developing a solid technical foundation.
180,00 EGP -
The Human Figure in Motion
The Human Figure in Motion – A Timeless Atlas of Movement and Form
The Human Figure in Motion is one of the most influential visual studies ever created on human movement, presenting a monumental selection of high-speed photographic sequences that forever changed how motion is understood and represented. This book compiles thousands of precisely timed images that dissect everyday and extreme human actions into clear, analyzable phases. Captured at extraordinary shutter speeds, the photographs reveal bone alignment, muscle engagement, balance, and momentum with scientific accuracy. The ruled backgrounds and multi-angle views transform fleeting gestures into measurable visual data. More than a historical artifact, this book stands as a foundational reference in art, science, and visual analysis. It remains unmatched as a systematic archive of the moving human body.
375,00 EGP -
Roadmapping Extended Reality
Roadmapping Extended Reality: Fundamentals and Applications
Exploring the Future of XR Technologies from Core Concepts to Real-World Impact
“Roadmapping Extended Reality: Fundamentals and Applications” provides a comprehensive and forward-looking exploration of Extended Reality (XR), including virtual reality (VR), augmented reality (AR), and mixed reality technologies. Edited by leading experts such as Mariano Alcañiz, Jolanda G. Tromp, and Marco Sacco, the book explains how XR has evolved from an emerging concept into a mature technological ecosystem ready for large-scale deployment.
170,00 EGP -
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158,00 EGP
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