المجموع: 333,00 EGP
P.Development
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Building a Game Pitch
Building a Game Pitch – From Brilliant Idea to Industry-Ready Document
Building a Game Pitch by Arran Topalian is a powerful, step-by-step guide to transforming raw creative ideas into professional, compelling video game pitches. Drawing on a decade of experience and based on the acclaimed PocketGamer MasterClass, this book offers invaluable methodologies and insider techniques used at top studios like Epic Games and Mediatonic. It demystifies the pitch development process, guiding you from conceptual spark through validation, documentation, and delivery—ensuring your vision can stand out in the hyper-competitive world of game development. Whether you’re pitching to investors, publishers, or internal stakeholders, this is the manual that will elevate your concept to a “must-fund” project.
100,00 EGP -
YouTube Secrets
YouTube Secrets Unlocked: Build Influence, Grow Income, and Dominate the Creator Economy
YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer by Sean Cannell and Benji Travis is the modern-day blueprint for building a thriving YouTube presence—whether you’re an aspiring creator or a seasoned content producer. This expanded edition draws from over 20 years of combined experience and more than 200 interviews with top YouTubers, offering a proven playbook for achieving both influence and income. Packed with real-world strategies, behind-the-scenes insights, and clear action steps, this book breaks down the exact formula to grow your channel, monetize your content, and turn your passion into a scalable business.
110,00 EGP -
The Practice, Shipping Creative Work
The Practice: Shipping Creative Work
In The Practice: Shipping Creative Work, Seth Godin invites you to dive into the world of creativity, where discipline and consistency are just as important as talent. This book is not a typical how-to guide; rather, it’s a profound exploration of what it takes to consistently produce and share creative work with the world. With a focus on embracing fear, pushing through self-doubt, and disregarding the myth of “writer’s block,” Godin highlights that success in creativity lies in the regular practice of showing up and delivering your work—no matter how imperfect it may seem. In this inspiring and thought-provoking read, Godin encourages you to take risks, move beyond the desire for perfection, and contribute with authenticity.
110,00 EGP -
The Art of Ratatouille
The Art of Ratatouille: A Visual Feast from Pixar’s Culinary Classic
The Art of Ratatouille is an exquisite behind-the-scenes journey into one of Pixar’s most imaginative and heartwarming films. Chronicling the artistic evolution of Ratatouille, this beautifully curated volume presents over 200 pieces of concept art, pastel illustrations, storyboards, character explorations, sculpt studies, and background paintings that brought Remy’s Parisian culinary dreams to life. With contributions from legendary figures like John Lasseter and Brad Bird, and commentary from the Pixar creative team, the book reveals the delicate balance between visual artistry, storytelling, and emotion that defines Pixar’s filmmaking magic.
115,00 EGP -
Design Leadership Ignited
Ignite Your Impact: Master the Art of Design Leadership at Scale
Design Leadership Ignited: Elevating Design at Scale by Eric Quint is a transformative guide for design executives, team leads, and innovation champions aiming to embed design deeply into the DNA of large-scale organizations. Drawing from extensive interviews with design leaders at Fortune 500 companies, the book unveils the real-world complexities, strategies, and frameworks behind effective design leadership. It moves beyond theory to explore how design can become a strategic capability—one that shapes company culture, customer experience, and long-term innovation. This is not a book about managing designers—it’s about leading design as a driving force of business value and transformation.
115,00 EGP -
Hello Web Design
Hello Web Design – Design Fundamentals and Shortcuts for Non-Designers
Hello Web Design by Tracy Osborn is a practical guide tailored for engineers, programmers, marketers, and anyone without a formal design background who wants to create visually appealing and functional designs. Unlike traditional design books that dive deep into theory and history, this book focuses on actionable shortcuts, practical tips, and real-world tools that allow non-designers to start producing quality work immediately. It covers everything from designing websites and side projects to creating presentations and prototypes for startups, making design approachable and efficient for busy professionals.
115,00 EGP -
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The Art of Coco
The Art of Coco – A Vivid Celebration of Family, Memory, and Mexican Tradition
The Art of Coco is a stunning behind-the-scenes journey into the making of Pixar’s Academy Award-winning film Coco. With creative insights and breathtaking concept art, this official companion book captures the soulful spirit and cultural richness that defined the film. From early storyboards and character explorations to color scripts and interviews with the artists and filmmakers, this volume is an artistic celebration of family, legacy, and the Day of the Dead traditions that inspired the beloved movie.
120,00 EGP -
Emotion in the Design Process
Designing with Feeling – Understanding Emotion in the Creative Decision-Making Process
Emotion in the Design Process by Amic G. Ho is a compelling exploration of how emotion shapes, influences, and even enhances the process of creative decision-making in design. Positioned at the intersection of cognitive psychology and design thinking, the book presents an innovative view of the emotional dimension in design education and practice. With a strong research foundation, Ho introduces a structured approach that helps students and professionals recognize intrinsic emotional factors, and ultimately harness them to improve creative output. Through both theoretical frameworks and case studies, this book reveals the emotional undercurrents of design decisions, often overlooked in conventional curricula.
120,00 EGP -
A Disney Sketchbook
A Disney Sketchbook – A Journey Through the Artistry of Disney Animation
A Disney Sketchbook by Ken Shue is a captivating visual archive that traces the evolution of Disney animation through the eyes and hands of generations of artists. Imagined as a single sketchbook passed from animator to animator over the decades, this book brings together rare drawings, early concept sketches, and developmental artwork from nearly a century of creativity. Inside, readers will find everything from the earliest designs of iconic characters to unseen iterations that reveal how ideas grow, morph, and strengthen before reaching the screen.
Covering beloved classics from Steamboat Willie to Tangled, the book highlights the artistry, experimentation, and imagination that define the timeless legacy of Walt Disney Animation Studios.
120,00 EGP -
The Win Without Pitching Manifesto
The Win Without Pitching Manifesto – Elevate Your Value, Not Your Proposals
: Summary of the Book
The Win Without Pitching Manifesto by Blair Enns is a bold and empowering guide for creative professionals who are tired of giving away their thinking for free. This concise yet impactful book presents twelve proclamations that reshape how agencies, designers, consultants, and creatives engage with clients and secure business—without falling into the exhausting cycle of competitive pitching. Enns argues that the traditional pitching process undermines expertise and reduces value to a commodity. Instead, he offers a philosophy centered on positioning, confidence, and respect for intellectual capital. It’s a must-read manifesto for reclaiming control in client relationships.
120,00 EGP -
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The Art of Encanto
The Art Behind the Magic: Discovering The Art of Encanto
The Art of Encanto by Juan Pablo Reyes Lancaster Jones is a breathtaking journey into the heart of one of Disney’s most visually rich and emotionally resonant films. This behind-the-scenes companion captures the creative spirit of Encanto, showcasing the vibrant world of the Madrigal family—each member blessed with a unique magical gift, all living in a living, breathing enchanted house nestled in the lush Colombian mountains. Through hundreds of stunning concept artworks, character sketches, visual development paintings, and storyboards, this book invites readers into the collaborative process that brought Encanto to life on screen. It’s a tribute to storytelling through design, culture, and imagination.
125,00 EGP -
Technical Animation in Video Games
Technical Animation in Video Games – The Complete Pipeline from Rigging to Real-Time
Technical Animation in Video Games by Matthew Lake is an all-encompassing guide into the world of technical animation, tailored for aspiring professionals and early-career animators in the game industry. The book breaks down complex systems into digestible, hands-on lessons that span the entire animation pipeline—from foundational rigging in Maya to integrating animations into Unreal Engine 5. With a focus on production-level workflows, automation, optimization, and real-world scripting, this resource empowers readers to build efficient pipelines and collaborate seamlessly with technical and creative teams. It also comes with a GitHub repository filled with ready-to-use Python scripts, animation files, and rigging assets.
125,00 EGP -
UX for Developers
UX for Developers – Building Products That Users Actually Love
UX for Developers: How to Integrate User-Centered Design Principles Into Your Day-to-Day Development Work by Westley Knight is a practical guide that bridges the gap between development and design. It empowers web and app developers to think like UX designers, helping them build digital products that genuinely serve users—not just systems. The book argues that user experience isn’t just the designer’s job—developers play a critical role in shaping it. Knight breaks down the misconceptions that often separate design and development teams, offering simple, actionable strategies for developers to incorporate UX thinking into their everyday workflow.
125,00 EGP -
Practical UX Design
Think Like a UX Designer: The Mindset, Maturity, and Mastery Behind Practical UX Design
Practical UX Design by Scott Faranello is not just another manual on user interfaces—it’s a deep dive into the mindset and philosophy of UX as a discipline. This book guides readers through the real-world challenges and frameworks of UX design with clarity, historical context, and powerful examples. Structured to awaken what the author calls the “UX mind,” it helps designers—at all levels—move beyond surface-level aesthetics into creating meaningful, business-aligned, user-centric experiences. From information architecture to decision-shaping patterns and stakeholder communication, this book offers both inspiration and actionable wisdom for navigating the complexities of modern design environments.
130,00 EGP -
Practical Web Analytics for User Experience
Practical Web Analytics for User Experience
Practical Web Analytics for User Experience by Michael Beasley is a hands-on guide for UX professionals who want to leverage web analytics to make informed design decisions. The book demonstrates how to turn raw website data into actionable insights that improve user experience. By connecting analytics with UX practices, it helps practitioners measure website effectiveness, validate design choices, and understand user behavior. The text emphasizes a quantitative approach, showing how data can answer specific questions about navigation patterns, content use, and user engagement.
130,00 EGP -
Secrets of the Animator
Unlocking the Magic of Movement: Discover the Secrets of the Animator’s Craft
Secrets of the Animator by Julia Peguet is a comprehensive and insightful manual crafted from 18 years of personal notes and hands-on experience. Designed as a practical guide for both animation students and professionals, this book dives deep into the essential principles that bring animated characters to life. Whether working in 2D, 3D, hand-drawn, or digital formats, readers will find a treasure trove of knowledge about motion, physics, and character behavior. The book is richly illustrated with sketches and photographs, breaking down complex animation techniques into actionable steps, while offering expert advice on animating everything from subtle facial expressions to dynamic full-body movement.
130,00 EGP -
Universal UX Design
Universal UX Design – Building Experiences That Speak Every Language
: Summary of the Book
Universal UX Design: Building Multicultural User Experience by Alberto Ferreira is a groundbreaking guide for designers and developers who want to create truly global user experiences. As digital products cross borders, understanding how different cultures interact with design becomes essential—not optional. This book goes beyond traditional UI principles to explore the cognitive, cultural, and psychological factors that influence how users perceive and engage with interfaces across regions. Ferreira presents a practical roadmap for designing with inclusivity, empathy, and global resonance at the core.
130,00 EGP -
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Introducing JavaScript Game Development
Introducing JavaScript Game Development – Build a 2D Game from the Ground Up
Introducing JavaScript Game Development by Graeme Stuart is a beginner-friendly guide that teaches you how to build a fully-functional 2D game using HTML5, CSS, and JavaScript. Inspired by the classic 1979 Atari game Asteroids, this book walks you step-by-step through the game development process, making it accessible even for those new to coding. Developed from an undergraduate course module, the book introduces each technology gradually, allowing you to learn as you build, while gaining practical skills in object-oriented programming and game design.
135,00 EGP -
User Experience Foundations
User Experience Foundations – Building Products That Truly Satisfy Users
User Experience Foundations by Nick de Voil is a clear and authoritative guide to understanding and applying the principles of UX in product, service, or system development. Aligned with the BCS Foundation Certificate in User Experience and based on the ISO 9241-210 standard, the book explains what UX is, why it’s essential, and how it can significantly boost customer satisfaction, conversion rates, and brand reputation. Through a structured approach, it presents both the theory and the practical methods needed to embed user-focused thinking into every stage of the design process.
135,00 EGP -
C# Game Programming Cookbook for Unity 3D
C# Game Programming Cookbook for Unity 3D
C# Game Programming Cookbook for Unity 3D is a hands-on guide for developers seeking to master game development in Unity using C#. This second edition expands on the original with updated code, techniques, and tutorials, providing a structured approach to creating reusable game frameworks. The book covers both 2D and 3D game development, teaching how to implement core systems such as game state management, AI behaviors, audio mixers, asynchronous scene loading, and more. Each chapter combines clear explanations with practical examples, enabling readers to apply what they learn immediately in Unity projects.
135,00 EGP -
Undercover User Experience Design
Undercover User Experience Design – Real UX Solutions for Real-World Constraints
: Summary of the Book
Undercover User Experience Design: Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support by Cennydd Bowles is a hands-on, no-nonsense guide for designers working in environments where UX is undervalued, misunderstood, or underfunded. This book offers practical strategies for doing effective UX design in the shadows—when you don’t have official buy-in, a big budget, or the luxury of time. Rather than waiting for ideal conditions, Bowles empowers designers to make UX happen anyway, sharing proven techniques for integrating usability and research into everyday workflows under pressure.
135,00 EGP -
The 1-Page Marketing Plan
The 1-Page Marketing Plan – The Shortcut to Explosive Business Growth
The 1-Page Marketing Plan by Allan Dib is a practical, no-fluff guide designed for entrepreneurs, small business owners, and marketers who want to grow fast—without getting lost in complexity. This international bestseller flips the traditional marketing model on its head by introducing a simple, nine-step, one-page framework that demystifies marketing strategy. Instead of overwhelming theory, Dib delivers a clear roadmap you can implement immediately, helping you attract new customers, increase profits, and stand out in saturated markets. It’s ideal for action-takers who want real results without wasting time on corporate jargon.
135,00 EGP -
The Marketing Agency Blueprint
The Marketing Agency Blueprint – A Roadmap for Building the Agency of the Future
: Summary of the Book
The Marketing Agency Blueprint by Paul Roetzer is a forward-thinking, no-nonsense guide to transforming outdated marketing agencies into high-performing, tech-savvy, and innovative firms. As the marketing-services industry undergoes a seismic shift, this book lays out ten essential rules for creating hybrid agencies that thrive on agility, collaboration, and measurable results. Roetzer breaks away from the legacy model of billable hours and superficial outputs, instead proposing a modern approach centered around value, efficiency, and recurring revenue. This is not just a strategy book—it’s a blueprint for marketers ready to disrupt and lead.
135,00 EGP -
Predictive Marketing
Predictive Marketing – Turn Big Data into Personalized Customer Experiences
: Summary of the Book
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data by Omer Artun is a hands-on guide to transforming your marketing strategy through the power of predictive analytics. In an age where data is more accessible than ever, this book shows how marketers—regardless of company size—can use machine learning and customer data to deliver truly personalized and timely marketing experiences. Artun demystifies complex concepts and provides a clear, actionable roadmap for integrating predictive tools into your existing systems. It’s a blueprint for transitioning from guesswork to precision in marketing.
135,00 EGP -
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136,00 EGP
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The Idea Writers
The Idea Writers – Copywriting in the Age of Digital Storytelling
The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi is an essential guide for copywriters, marketers, and creative professionals navigating today’s fast-evolving advertising landscape. The book reveals how the digital revolution has transformed the role of copywriters from simply crafting catchy slogans to developing multi-platform brand narratives that engage audiences across social media, mobile apps, interactive installations, video games, and beyond. Co-published with Advertising Age, it blends industry insights with practical strategies to help modern creatives thrive in a world where storytelling and audience interaction are key to brand success.
137,00 EGP -
Designing for Wearables
Designing for Wearables – Creating Meaningful UX for the Next Wave of Devices
: Summary of the Book
Designing for Wearables: Effective UX for Current and Future Devices by Scott Sullivan is a focused and timely guide for UX designers, product creators, and innovators aiming to shape the future of wearable technology. As the wearable landscape expands—from fitness trackers and smartwatches to AR glasses and health monitors—this book explores how to design experiences that are not just functional, but also seamlessly integrated into users’ daily lives. Sullivan provides a clear overview of the current ecosystem, analyzes successes and failures, and delivers actionable strategies for designing wearables with long-term value and user satisfaction in mind.
137,00 EGP -







































