Predictive Marketing – Turn Big Data into Personalized Customer Experiences

: Summary of the Book

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data by Omer Artun is a hands-on guide to transforming your marketing strategy through the power of predictive analytics. In an age where data is more accessible than ever, this book shows how marketers—regardless of company size—can use machine learning and customer data to deliver truly personalized and timely marketing experiences. Artun demystifies complex concepts and provides a clear, actionable roadmap for integrating predictive tools into your existing systems. It’s a blueprint for transitioning from guesswork to precision in marketing.

? What You Will Discover in the Book

In this book, you’ll discover how to use predictive analytics to tailor marketing efforts at scale, improve customer retention, boost conversion rates, and re-engage lost customers. Artun introduces easy-to-implement strategies that leverage automation and machine learning to generate real-time, personalized experiences across multiple channels. You’ll learn to replace broad-stroke campaigns with data-informed interactions that meet the customer exactly where they are in their journey. The book also offers valuable insight into identifying customer behavior patterns and applying them to acquisition, growth, and retention strategies.

? Why Should You Read This Book

You should read Predictive Marketing if you’re a marketing leader, data-driven entrepreneur, or professional looking to move beyond traditional campaign-based thinking. This book is perfect for those who want to bridge the gap between creativity and analytics in order to build scalable, personalized, and efficient marketing systems. It doesn’t require deep technical expertise—just a willingness to shift toward smarter, automated decision-making. If your goal is to delight customers through relevance and timing, this book will give you the tools and confidence to start today.

: About the Author

Omer Artun is a pioneer in customer analytics and data-driven marketing. As the founder and CEO of AgilOne, a leading predictive marketing cloud platform, he has helped businesses of all sizes adopt scalable solutions for personalization and automation. With a Ph.D. in Computational Neuroscience and a background in leading CRM and marketing efforts for global brands, Artun combines deep technical knowledge with business strategy. His work empowers marketers to unlock the potential of data to build smarter, more customer-centric organizations.