How to Create Innovation – The Practical Blueprint to Future-Proof Your Business

Summary of the Book:

How to Create Innovation is a hands-on, visually rich leadership and strategy guide that equips you with the tools, models, and mindsets needed to drive true innovation in your organization. Written by a team of seasoned experts under the UNITE framework, this book breaks down complex concepts into accessible business canvases and models that you can start using immediately. It’s more than a theoretical treatise—it’s a complete system for transforming how your company thinks, works, and innovates in the face of rapid change.

What You Will Discover in the Book?

In this book, you’ll discover over 20 high-impact frameworks designed to help you analyze your business environment, assess innovation readiness, and build scalable transformation strategies. From innovation roadmaps to cultural alignment tools and customer-driven design thinking models, How to Create Innovation delivers practical answers to complex strategic questions. Each canvas includes real-world examples and step-by-step instructions to help you implement innovation at every level of your organization—whether you’re in a startup or a global enterprise.

Why Should You Read This Book?

If you’re a business leader, manager, strategist, or consultant seeking to turn innovation from a buzzword into a repeatable process, this book is your playbook. It demystifies innovation and empowers you to embed it into your company’s DNA. With actionable guidance and beautifully designed tools, it bridges the gap between theory and implementation—making innovation tangible and scalable. Whether you’re launching a new product, rethinking your strategy, or leading organizational change, How to Create Innovation will give you the clarity and confidence to drive results.

About the Authors:

The book is co-authored by a diverse and accomplished team of innovation strategists and transformation leaders. Stefan F. Dieffenbacher is a recognized voice in digital transformation and enterprise strategy. Caroline Hüttinger, Susanne M. Zaninelli, Douglas Lines, and Andreas Rein bring together deep expertise in organizational design, leadership, cultural change, and agile business transformation. Together, under the UNITE framework, they have created one of the most practical and visionary resources for innovation-focused leadership.