A Bold Blueprint for Change: Good Business and the Future of Social Enterprise

Summary of the Book:

Good Business: An Entrepreneur’s Guide to Creating a Better World is an essential illustrated manual for aspiring and seasoned entrepreneurs who are ready to drive real impact through business. By merging the power of market-based strategies with deep social and environmental missions, this book presents the fundamentals of building a purpose-driven company that does more than just turn a profit — it changes lives.

What Will You Discover in This Book?

Inside Good Business, readers will uncover the inner workings of social enterprises — from understanding hybrid business models and funding mechanisms to identifying measurable impact and achieving long-term sustainability. The book also offers real-world case studies, strategic tools, and decision-making frameworks that guide readers through the highs and lows of this unique entrepreneurial path.

Why Should You Read This Book?

This book is a must-read for changemakers who believe in capitalism with a conscience. Whether you’re just starting out or refining an existing mission-led business, Good Business equips you with practical tools, industry insights, and inspiring stories that show how entrepreneurship can be a force for good. It addresses the urgent global challenges we face today — from climate change to economic inequality — and provides a roadmap for entrepreneurs to create scalable, profitable, and ethical businesses.

About the Author:

Lilly Tench is the Director of the Spark Innovation Center at the University of Tennessee Research Park in Knoxville, Tennessee. With a diverse background in supporting entrepreneurs across industries like energy, agriculture, and sustainable technology, Tench brings a wealth of practical insight into the delicate balance between mission and margin. Her experience working with hundreds of startups provides the foundation for the realistic and empowering guidance found in this book.