المتجر
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Marketing Management A Relationship Approach
Marketing Management: Building Strategic Relationships in a Connected World
Summary of the Book:
Marketing Management: A Relationship Approach by Svend Hollensen offers a fresh perspective on modern marketing by integrating relationship marketing principles into traditional marketing planning. Now in its fourth edition, this internationally acclaimed textbook presents a comprehensive framework that aligns marketing strategies with the growing demand for long-term, value-driven relationships across physical and digital channels. As globalization and digital transformation reshape the business landscape, Hollensen emphasizes the strategic importance of managing relationships not just with customers, but also with suppliers, partners, employees, and stakeholders.
170,00 EGP -
The AI Marketing Canvas
The AI Marketing Canvas – A Practical Roadmap to Integrating AI into Modern Marketing
Summary of the Book:
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing is a groundbreaking guide tailored for modern marketing leaders seeking to harness the full potential of AI in their strategies. Written by Raj Venkatesan and Jim Lecinski, this book offers a structured and practical five-stage framework that helps CMOs and senior marketers effectively plan, implement, and optimize AI within their organizations. Drawing on extensive research and real-world case studies from companies like Google, Coca-Cola, Lyft, and Ancestry.com, the book demystifies AI and breaks down its adoption into manageable phases—regardless of your current digital maturity level.
170,00 EGP -
Marketing Communications
Mastering Marketing Communications – Your Essential Guide to the CIM Qualification
Summary of the Book:
Marketing Communications by Chris Fill and Sarah Turnbull is the definitive textbook for students preparing for The Chartered Institute of Marketing (CIM) qualifications, especially those studying for the Professional Diploma or Certificate levels. Developed in official collaboration with the CIM faculty and endorsed by the Institute itself, this coursebook serves as both an academic resource and a practical toolkit. It unpacks the complex world of marketing communications through a clear structure aligned with the latest syllabus and learning outcomes.
170,00 EGP -
Cracking the Product Marketing Code
Cracking the Product Marketing Code – Strategies from Tech Giants to Master Market Domination
Summary of the Book:
Cracking the Product Marketing Code by Iman Bayatra is your ultimate guide to mastering the art and science of product marketing in the modern digital landscape. With battle-tested insights from the inner workings of Google, Meta, and TikTok, this book equips readers with the skills to bridge the crucial gap between product development and market success. It offers an in-depth, actionable breakdown of both inbound and outbound marketing strategies, empowering professionals to build effective go-to-market (GTM) plans, launch with precision, and scale product adoption with measurable impact.
165,00 EGP -
Openstax, Principles of Marketing
Principles of Marketing – A Modern Foundation for Future Marketers
Summary of the Book:
Principles of Marketing by OpenStax is a comprehensive, accessible textbook designed for a one-semester marketing course aimed at undergraduate business students. The book delivers a solid foundation in essential marketing theories, concepts, and frameworks, preparing students for more advanced marketing studies or careers in business.
165,00 EGP -
Essentials of Marketing Research
Essentials of Marketing Research – Practical Tools to Decode Customer Insights and Drive Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research by Joseph F. Hair Jr., David J. Ortinau, Mary Wolfinbarger, and Robert P. Bush is a concise yet comprehensive guide that equips students and professionals with the practical skills needed to navigate the complex world of marketing research. Unlike traditional textbooks that overemphasize theory, this book adopts an application-oriented approach, focusing on the real-world processes of collecting, analyzing, and interpreting data to solve marketing problems and seize opportunities.
165,00 EGP -
Services Marketing, Concepts, Strategies, & Cases
Services Marketing – Strategies for Success in a Rapidly Evolving Experience Economy
Summary of the Book:
Services Marketing: Concepts, Strategies & Cases (6th Edition) by K. Hoffman and John Bateson is a comprehensive guide that explores the unique challenges and opportunities in marketing services. This edition positions services marketing not only as the backbone of service-based businesses but also as a key competitive advantage for firms offering tangible products. The book features fifteen well-structured chapters covering critical concepts such as service design, customer experience, relationship marketing, and service recovery.
165,00 EGP -
Essentials of Marketing Research A Hands-On Orientation
Essentials of Marketing Research – A Practical Guide to Informed Decision-Making
Summary of the Book:
Essentials of Marketing Research: A Hands-On Orientation by Naresh K. Malhotra is a comprehensive yet accessible introduction to the principles and application of marketing research. Tailored for students and early professionals, the book balances theoretical foundations with practical execution. It emphasizes a clear, structured approach to designing and conducting marketing research that supports sound business decisions. The content covers both qualitative and quantitative research techniques, illustrating each with up-to-date European and international examples to reflect real-world challenges. The book walks readers through the entire process—from framing the right research questions to collecting and analyzing data, and finally, to presenting actionable insights.
165,00 EGP -
H2H Marketing
H2H Marketing – Real Case Studies in Human-Centered Strategy and Connection
Summary of the Book:
H2H Marketing: Case Studies on Human-to-Human Marketing builds on the transformative ideas introduced in the original H2H Marketing book, providing a compelling collection of real-world examples that put human-centered marketing into practice. Edited by marketing thought leader Philip Kotler alongside Waldemar Pfoertsch and Uwe Sponholz, this volume explores how brands across industries are redefining customer relationships through empathy, innovation, and value co-creation. The book dives into the intersection of Design Thinking, Service-Dominant Logic, and Digitalization, all woven into a framework that emphasizes authentic human connections rather than impersonal business transactions.
165,00 EGP -
Small Enterprise Marketing, Eighteen Case Studies
Small Enterprise Marketing – Real Stories of Passion, Purpose, and Local Success
Summary of the Book:
Small Enterprise Marketing: Eighteen Case Studies by Carolyn Strong is a refreshing departure from traditional business manuals that focus solely on financial metrics. Instead, this book captures the authentic and inspiring journeys of small business owners who have carved out their own paths through resilience, creativity, and community-driven passion. Through eighteen detailed case studies, readers are introduced to entrepreneurs who transformed their personal values and innovative ideas into thriving, sustainable ventures. These narratives highlight the human side of business—the grit, growth, and genuine impact that small enterprises have on their communities.
165,00 EGP -
Winning With Strategic Marketing
Winning With Strategic Marketing – A Startup’s Roadmap to Growth and Profit
Summary of the Book:
Winning With Strategic Marketing: Driving Success for Startups and Small Businesses is a practical and accessible guide tailored specifically for entrepreneurs, startup founders, and leaders of small and mid-sized businesses. Authored by David Altounian and Mike Cronin, the book distills decades of academic insight and real-world experience into a strategic framework that any business can apply to build a solid marketing foundation. Rather than relying on broad, generic concepts, this book offers a focused step-by-step approach to help businesses define their target market, refine their brand messaging, and stay competitive in a fast-paced environment.
165,00 EGP -
Business Marketing Management, B2B
Business Marketing Management – Mastering B2B Success in a Competitive Landscape
Summary of the Book:
Business Marketing Management: B2B by Michael D. Hutt and Thomas W. Speh is a foundational and highly regarded textbook that offers a comprehensive exploration of business-to-business (B2B) marketing practices. Widely adopted in undergraduate and graduate programs, the book provides a deep dive into the strategic processes that distinguish B2B marketing from consumer marketing. Through a mix of academic insight, real-world cases, and practical frameworks, the authors guide students and professionals alike in understanding how organizations market products and services to other businesses, governments, and institutions.
165,00 EGP -
165,00 EGP -
MKTG 14 Principles of Marketing
MKTG 14 Principles of Marketing for the Real World
: Summary of the Book
MKTG 14 by Charles W. Lamb Jr., Joe F. Hair, and Carl McDaniel is a practical, modern introduction to marketing that connects foundational theory with real-world applications. This 14th edition continues the successful “student-tested, faculty-approved” approach that makes the content highly accessible and engaging. With its clear design, timely case studies, and focus on current industry practices, the book offers a dynamic learning experience for today’s marketing students. From small startups to global brands, the examples illustrate how marketing principles drive success in diverse environments.
350,00 EGP -
Responsible Marketing, How to Create an Authentic and Inclusive Marketing Strategy
Responsible Marketing – Building Brands that Matter in a Diverse World
Summary of the Book:
Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy by Lola Bakare is a timely and transformative guide that redefines how marketing should operate in a culturally aware and socially responsible world. As brands navigate increasing demands for equity, representation, and authenticity, this book provides a structured approach to inclusive marketing that not only reflects the world we live in but also drives business success.
165,00 EGP -
Marketing for Social Change
Marketing for Social Change – Turning Brand Purpose into Lasting Impact
Summary of the Book:
Marketing for Social Change: How to Turn Purpose into Business and Social Impact by Kian Bakhtiari is a vital guide for marketers, business leaders, and brand strategists who are ready to move beyond profit-centric campaigns and embrace the power of purposeful marketing. In a world where consumers demand more transparency, accountability, and authenticity, Bakhtiari presents a new framework for aligning business strategy with social impact.
165,00 EGP -
Growth Marketing Strategy, Drive Profits and Sustained Business Growth
Growth Marketing Strategy – The Blueprint for Sustainable Profit and Long-Term Business Success
Summary of the Book:
Growth Marketing Strategy: Drive Profits and Sustained Business Growth by Rose Jia redefines the role of marketing in today’s fast-evolving economy. In contrast to the common perception of growth marketing as a collection of short-term tactics or “growth hacks,” this book establishes growth marketing as a strategic, full-funnel discipline designed to deliver long-term value. Jia presents a comprehensive roadmap for businesses of all sizes, guiding marketers in building resilient, adaptive strategies that consistently attract, convert, and retain customers.
165,00 EGP -
Sun Tzu Strategies for Marketing
Sun Tzu Strategies for Marketing – Winning the War for Customers with Timeless Tactical Brilliance
Summary of the Book:
Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers reimagines the ancient wisdom of The Art of War for the modern battlefield of business. Written by Sun Tzu expert Gerald Michaelson and co-author Steven Michaelson, this book translates centuries-old military strategies into a powerful framework for marketing professionals. It introduces “The Principles of the Marketing War,” including foundational concepts like the Organization of Intelligence, Economy of Force, and Simplicity, demonstrating how these ideas can help businesses outperform their competitors.
165,00 EGP -
Marketing Made Simple
Marketing Made Simple – A Proven Step-by-Step Roadmap to Clarify Your Message and Win More Customers
Summary of the Book:
Marketing Made Simple by Donald Miller and J.J. Peterson is a hands-on, step-by-step guide that translates the renowned StoryBrand framework into a practical marketing strategy for businesses of any size. Building on the foundation laid in the bestselling Building a StoryBrand, this book takes readers through a clear, actionable process for implementing a customer-focused messaging plan that aligns with their marketing touchpoints—from websites to lead generators to email campaigns.
165,00 EGP -
Museum Marketing and Strategy
Museum Marketing and Strategy – Building Impactful, Consumer-Centered Museums
Summary of the Book:
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources (2nd Edition) by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler is a definitive guide for cultural institutions seeking to thrive in a competitive and ever-evolving landscape. This updated edition provides a comprehensive framework to align marketing and strategic planning with a museum’s mission, capabilities, and audience expectations. Drawing from real-world case studies and the latest practices in branding, digital engagement, and strategic planning, this book is essential for museum professionals aiming to create sustainable impact.
165,00 EGP -
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Kotler on Marketing
Kotler on Marketing – Master the Rules of Modern Market Domination
Summary of the Book:
Kotler on Marketing is the ultimate strategic guidebook by Philip Kotler, the world’s most influential voice in marketing. Drawing from his globally renowned lectures and decades of hands-on consultancy with the world’s top brands, Kotler provides a practical, insightful, and battle-tested roadmap for marketing professionals looking to thrive in the era of globalization, hypercompetition, and digital transformation. This book distills the essence of modern marketing in a format that’s as readable as it is actionable.
165,00 EGP -
Essentials of Services Marketing
Essentials of Services Marketing – Fourth Edition
Summary of the Book:
Essentials of Services Marketing by Jochen Wirtz provides a concise, hands-on introduction to the unique challenges and principles of marketing services. As global economies continue shifting from product-based to service-driven models, understanding how to market and manage services has become more critical than ever. This fourth edition integrates the latest academic research with real-world managerial insights, offering a clear and practical approach to mastering service marketing in today’s competitive landscape.
165,00 EGP -
The Very Good Marketing Guide
The Very Good Marketing Guide – How to Grow Your Business on a Budget
Summary of the Book:
The Very Good Marketing Guide: How to Grow Your Business on a Budget by Amy Miocevich is a practical roadmap for small business owners, marketers, and entrepreneurs who want their marketing to actually work—without wasting money. The book offers a simple 5-step framework that helps businesses identify what’s working, what’s not, and where to invest their next marketing dollar. With clear explanations, real-world examples, and a deep understanding of why most marketing fails, this guide is a powerful tool for creating sustainable business growth.
165,00 EGP -
Market Research in Practice
Market Research in Practice – A Step-by-Step Guide to Smarter Business Decisions
Summary of the Book:
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague is a comprehensive and accessible guide for anyone looking to understand and apply market research effectively. Now in its fourth edition, this bestseller walks you through every stage of the research process, from planning and data collection to analysis and reporting. The book is packed with practical tools, real-world business examples, and clear explanations that make it perfect for marketers, students, and professionals alike who want to make data-driven decisions.
165,00 EGP -
Marketing for Entrepreneurs
Marketing for Entrepreneurs – Strategies to Launch and Grow Your Venture
Summary of the Book:
Marketing for Entrepreneurs: Concepts and Applications for New Ventures by Frederick G. Crane is a highly practical guide tailored specifically for startup founders and aspiring entrepreneurs. Unlike general marketing texts, this book dives deep into how marketing functions in the fast-paced, resource-constrained world of startups. Crane presents a clear, actionable framework that guides readers through the full entrepreneurial marketing process—from identifying an opportunity to launching, growing, and sustaining a venture. The book blends theory with application, offering real-world strategies for building competitive advantage through marketing.
165,00 EGP -
A Framework for Marketing Management
A Framework for Marketing Management – The Essentials of Modern Marketing Strategy
Summary of the Book:
A Framework for Marketing Management is a concise, high-impact adaptation of Kotler and Keller’s landmark textbook, designed for those who seek authoritative insights into modern marketing without the bulk. Written by two of the most respected voices in the field—Philip Kotler and Kevin Lane Keller—this book distills the core principles of marketing strategy, analysis, and execution into a practical and accessible guide. It balances current academic theory with practical application, making it ideal for business students, professionals, and organizations navigating today’s dynamic market environments.
165,00 EGP -
High Performance Marketing
High Performance Marketing – Bringing Method to the Madness of Marketing
Summary of the Book:
High Performance Marketing by Naras Eechambadi presents a structured and disciplined approach to solving one of business’s most chaotic problems: inconsistent, unpredictable marketing outcomes. Tailored for senior executives and business leaders, this book introduces a powerful six-point framework that transforms marketing from guesswork into a repeatable, measurable, and results-driven process. Through real-world case studies from companies like Harrah’s Entertainment and Bank of America, Eechambadi makes the case that marketing doesn’t have to be “creative madness”—it can be a high-performing, strategic business function.
165,00 EGP -
Lean Marketing, More leads. More profit. Less marketing
Lean Marketing – More Leads. More Profit. Less Marketing.
Summary of the Book:
Lean Marketing by Allan Dib, author of the international bestseller The 1-Page Marketing Plan, flips conventional marketing advice on its head. In a world where marketers are told to do more, spend more, and chase every new trend, Lean Marketing offers a refreshing alternative: do less—but do it smarter. Built on the principles of the lean movement, this book presents a structured, no-fluff framework that drives measurable results with less overwhelm and lower cost. It’s a roadmap to a simplified, scalable, and sustainable marketing system that consistently generates high-quality leads and real profits.
165,00 EGP -
The Persuasion Code
The Persuasion Code – Unlock the Brain’s Secrets to Influence and Sell Smarter
Summary of the Book:
The Persuasion Code is a breakthrough guide that translates the complex world of neuroscience into a practical, powerful method for crafting persuasive messages. Written by the pioneers of neuromarketing, Christophe Morin and Patrick Renvoisé, this book introduces NeuroMap™—the only persuasion model based on how the human brain truly processes decisions. Whether you’re in marketing, sales, leadership, or communication, this book equips you with the scientific edge to capture attention, convince with credibility, and close with confidence.
165,00 EGP -
The Agency, Build Grow Repeat
The Agency: Build – Grow – Repeat – Master the Art of Building a Client-Winning Digital Business
Summary of the Book:
The Agency: Build – Grow – Repeat by Luca Senatore is a no-fluff, actionable guide for anyone starting, scaling, or struggling to run a successful digital agency. In an industry saturated with competition and complexity, Senatore provides a powerful blueprint for creating an agency that not only wins clients—but keeps them. This book goes beyond theory, offering proven systems, strategies, and hard-won lessons from the trenches of agency growth.
165,00 EGP -
Ten Deadly Marketing Sins
Ten Deadly Marketing Sins – What’s Killing Your Brand and How to Fix It
Summary of the Book:
Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler, the world’s most renowned marketing authority, reveals the most critical errors that organizations commit in their marketing strategies—and how to fix them. In this punchy and practical guide, Kotler doesn’t just highlight flaws; he provides powerful, actionable solutions to turn your marketing failures into success. This book is a strategic wake-up call for businesses stuck in outdated practices and struggling to justify their marketing spend.
165,00 EGP -
Marketing 3.0, From Products to Customers to the Human Spirit
Marketing 3.0 – Moving Beyond Products to Purpose and Humanity
Summary of the Book:
Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, one of the most influential marketing thinkers of all time, presents a transformative vision of modern marketing. In this groundbreaking book, Kotler moves beyond traditional product-focused strategies and even customer-centric models, introducing a new era where companies must speak to the values, ideals, and aspirations of their customers. Marketing is no longer just about selling—it’s about connecting deeply with people as whole human beings.
165,00 EGP -
Marketing Research An Applied Orientation
Marketing Research: Real-World Insights That Drive Business Decisions
Summary of the Book:
Marketing Research An Applied Orientation by Naresh K. Malhotra is a definitive guide for students, researchers, and professionals seeking to understand how to conduct and apply marketing research in real-world scenarios. Known for its balanced and comprehensive coverage, this book bridges the gap between theory and practice by emphasizing both qualitative and quantitative research methods. With its applied orientation, the text provides actionable strategies for collecting, analyzing, and interpreting data to inform smart marketing decisions.
165,00 EGP -
One Million Followers
One Million Followers – How to Build a Global Audience in 30 Days
Summary of the Book:
One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane is a practical and groundbreaking guide to cracking the code of social media growth. In a digital world flooded with over 60 billion messages a day, Kane offers a step-by-step formula that helped him and his high-profile clients—including Taylor Swift and Rihanna—gain millions of followers and meaningful engagement across platforms like Facebook, Instagram, YouTube, and LinkedIn. This book reveals how anyone—from entrepreneurs and creators to marketers and influencers—can build an authentic, loyal audience in just 30 days.
165,00 EGP -
Entrepreneurial Marketing
Entrepreneurial Marketing – A Visionary Guide Beyond Traditional Thinking
Summary of the Book:
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a trailblazing book that redefines the future of marketing. Co-authored by Philip Kotler, widely regarded as the “Father of Modern Marketing,” along with Hermawan Kartajaya, Hooi Den Huan, and Jacky Mussry, this book challenges outdated marketing norms and offers a bold new direction rooted in creativity, agility, and strategic innovation. It introduces a post-professional mindset, blending entrepreneurship, technology, sustainability, and human values to help businesses thrive in the volatile markets of tomorrow. Through powerful insights and frameworks, the authors prepare readers to build resilient, value-driven organizations for the era ahead.
165,00 EGP -
Marketing Skills in Practice
Marketing Skills in Practice – Build Your Future in Marketing with Confidence
Summary of the Book:
Marketing Skills in Practice is a comprehensive guide for marketing students and early-career professionals looking to develop the practical skills, mindset, and confidence necessary to succeed in the modern marketing world. Authored by Linda Anne Barkas and Yvonne Dixon-Todd, this book is built on research into marketing education and real-world industry expectations. It helps readers shape their professional identity, understand the competencies valued by employers, and learn how to manage themselves and others in marketing roles. Structured in four clear sections, the book bridges theory and application, preparing readers for the demands of marketing careers with case studies, reflective exercises, and applied scenarios.
165,00 EGP -
Essentials of Marketing A Marketing Strategy Planning Approach
Essentials of Marketing – A Strategic Guide to Mastering the Four Ps
: Summary of the Book
Essentials of Marketing A Marketing Strategy Planning Approach by William D. Perreault Jr. is a modernized classic built upon the foundational “Four Ps” of marketing—Product, Price, Place, and Promotion—originally introduced in the 1960s. Now in its 15th edition, the book continues to be a trusted cornerstone in marketing education, offering a hands-on, strategy-first approach for students and professionals alike. Through real-world case studies, interactive resources, and updated examples, this edition equips readers with the skills to plan, analyze, and implement marketing strategies that meet customer needs in today’s dynamic marketplace.
425,00 EGP
