The UnNoticed Entrepreneur: Step Into the Spotlight – Your Blueprint to Getting Seen

Book Summary:

The UnNoticed Entrepreneur: Step Into the Spotlight is a hands-on, practical guide designed for business owners ready to break out of obscurity and gain the attention they deserve. Jim James provides a toolkit of classic and unconventional strategies to help entrepreneurs communicate their story with authenticity and reach their audience in meaningful, low-cost ways. Forget expensive ad agencies—this book shows how you can rise to visibility using the resources you already have.

What You’ll Discover in the Book:

In this inspiring collection of essays, you’ll uncover how to build a compelling business narrative that resonates, personalize your marketing approach, and get your message in front of the right audience. From podcasting and PR to leveraging AI and creating engaging content, this book lays out creative tactics that work. Whether you’re just starting or trying to scale, you’ll learn how to craft your brand’s voice and put it where it counts.

Why You Should Read This Book:

If you’ve ever felt like your business was stuck in the shadows, this is the roadmap to bring it into the spotlight. Jim James equips you with strategies to build visibility without massive budgets. The advice is both motivational and tactical—perfect for entrepreneurs who are passionate about their work and ready to make a greater impact. With real-life examples and a conversational tone, this book energizes and empowers.

About the Author:

Jim James is a veteran entrepreneur who has launched and scaled businesses across Asia, Europe, and America—all using the power of PR and storytelling. He is the founder of EastWest Public Relations and has advised over 500 B2B tech companies worldwide. A globetrotter and thought leader, Jim has held leadership roles from importing luxury cars in China to founding entrepreneurship networks. Today, he hosts The UnNoticed Show, continues to coach business owners, and walks his Beagle through the English countryside while inspiring others to be seen.