That Will Never Work

That Will Never Work – The Origin Story Behind Netflix’s Disruptive Rise

Summary of the Book:

That Will Never Work is Marc Randolph’s gripping and inspirational memoir that chronicles the birth of Netflix—an idea that defied logic, expectations, and the norms of its time. In the late 1990s, when video rentals meant late fees and a trip to Blockbuster, Randolph envisioned something radically different: renting movies over the internet. This book details Netflix’s unlikely beginnings, filled with self-doubt, rejection, hilarious pitch meetings, and gut-wrenching setbacks. Randolph takes readers from scribbling ideas during carpool rides to building a company that would forever change how the world consumes entertainment.

What You Will Discover in the Book?

Inside That Will Never Work, you’ll discover the untold stories of Netflix’s early days—before streaming, before subscribers, before success. Learn how to validate an idea, survive repeated failure, and build something from nothing. From dealing with investor rejection (even from his own mother), to convincing Reed Hastings to join forces, to pitching Blockbuster to acquire Netflix, Randolph provides first-hand lessons on risk-taking, innovation, resilience, and creative problem-solving. This is more than a business book—it’s a playbook for anyone daring to dream differently.

Why Should You Read This Book?

If you’ve ever been told your idea will never work—or if you’ve said it to yourself—this book is for you. That Will Never Work isn’t just the origin story of one of the world’s most iconic companies, it’s a deeply personal, funny, and practical guide to entrepreneurship. It inspires readers to take the leap, embrace failure, and keep going when success seems impossible. Whether you’re an aspiring founder, creative thinker, or lifelong learner, Marc Randolph’s journey offers real-world insight and motivation wrapped in a fast-paced narrative.

About the Author:

Marc Randolph is the co-founder and first CEO of Netflix. A serial entrepreneur and mentor, Randolph has spent decades launching and growing startups, and helping founders bring bold ideas to life. After stepping down from Netflix, he became a sought-after speaker, angel investor, and podcast host of That Will Never Work. His insights into startup culture, leadership, and product innovation continue to shape how entrepreneurs think and build. Randolph’s passion for mentoring new founders is evident on every page of this inspiring memoir.