**The Entrepreneurial Era: How Start-Up Century Redefines the Future of Work**

Book Summary:

Start-Up Century: Why We’re All Becoming Entrepreneurs – and How to Make It Work for Everyone offers a sharp, compelling analysis of the 21st-century entrepreneurship boom. Written by James Wise, a prominent venture capitalist, the book delves into the massive societal shift toward self-employment and startup culture, driven by emerging technologies like AI, robotics, and automation. This book isn’t just about startups—it’s about the future of work.

What You Will Discover in This Book:

Readers will explore the structural forces fueling the surge in entrepreneurship—from technological disruption to shifting cultural values. The book highlights frontier opportunities in fields like healthcare, energy, education, and construction while addressing the broader challenges this shift creates. Expect a blend of trend analysis, case studies, and policy suggestions aimed at empowering individuals to thrive in a more entrepreneurial economy.

Why You Should Read This Book:

Whether you’re an aspiring entrepreneur, a policymaker, or simply curious about the transformation of the global workforce, Start-Up Century provides both context and actionable insight. It not only uncovers how and why the world of work is evolving but also offers thoughtful solutions to ensure this shift leads to inclusive growth. It’s an inspiring guide to harnessing entrepreneurship as a force for societal good.

About the Author:

James Wise is a leading voice in European venture capital and a Partner at Balderton Capital. He has worked closely with successful tech startups across Europe, guiding them from concept to global expansion. With experience as an advisor to the UK Parliament and a regular commentator in major media outlets like The Times, The Guardian, and BBC, Wise brings both practical experience and policy insight to the conversation about the future of entrepreneurship and innovation.