Great by Choice

Thriving Against the Odds: The Blueprint for Greatness in Chaos

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins and Morten T. Hansen is a powerful exploration of what separates companies that flourish in times of unpredictability from those that flounder. Drawing on nine years of rigorous research, this book offers a compelling mix of empirical evidence, deep analysis, and engaging narratives. It challenges conventional wisdom and reveals that the most successful leaders don’t simply survive in chaos—they use it as a platform for disciplined, consistent growth.